LATEST ARTICLES

KitKat’s trademark crisis

Picture your favourite chocolate treat. The brand, the packaging – and sometimes the shape of it – will no doubt come to mind. This...

#Kylie on #Forbes: The rules and risks of #Marketing have changed

Three years ago who would have thought that Kylie Jenner, a 20-year-old American socialite, would now be heading a cosmetics company that has achieved...

Elon Musk making Tesla private could be a good decision

Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automaker’s initial public offering. The news immediately created...

How Estrella Damm branded to the cosmopolitan crowd?

The great film director Stanley Kubrick once wrote about the way in which the line between art and commerce was increasingly blurred: “Some of...

Blockchain can change healthcare for the better

Until now the best known application of Blockchain technology is Bitcoin cryptocurrency  and digital payment systems. Its immense success is making people see its applications in...

The four significant business benefits of AIOps

With the aggressive onset of digital transformation, global organizations are finding themselves with an increasingly complex set of data to manage and process. This...