Formed in 1992, The Grout Doctor is an award-winning and the most recognized & experienced national grout franchise in the industry. Known for its unmatched quality, The Grout Doctor has been providing an alternative to replacing existing tile and grout with its signature restoration procedures. Today, The Grout Doctor successfully operates across 85 locations in the US and has proudly stood as the industry leader since its inception.
The first of all and the best of all
It all began when the founder spotted the need for grout and tile maintenance services after working in the tile industry for many years. While working, he noticed a massive gap between the money people were paying and their quality in return. To bridge this gap and offer people the quality they deserve The Grout Doctor was established. Having established itself as the premier grout cleaning and repair company in the nation, The Grout Doctor is an experienced, reliable brand. “Our procedures are designed to renew, restore, and protect your tile, stone, and grout to its original beauty, or we can dramatically change the look entirely,” affirms Christina Phelps, National Marketing Director, The Grout Doctor.
Being among the first to offer grout cleaning services, The Grout Doctor has the upper hand and flawlessly manages to provide the quality it is known for. As the 85 locations are locally owned and operated, only the proprietary products which are safe, effective, and completely eco-friendly are used. This helps them offer the same unmatchable quality across all the locations with ease. The Grout Doctor provides guaranteed results and a complete value for money with a highly trained, knowledgeable, and professional staff. “Would rather not discuss the competition. We were the first to offer this service, and we are the best,” says Christina.
When in the service industry, targeting the right audience is crucial for every brand. The Grout Doctor being the first-ever brand of its type offering what it does, focused primarily on homeowners who had retired from the workforce. It relied on direct mail ads with before & after photos as its marketing strategy, which generated terrific results. However, as the brand grew, it was evident that the strategy had to be changed. The Grout Doctor modified their strategy and started targeting a versatile crowd that included homeowners of all ages, property managers, Realtors, restaurants, doctors’ offices, and every place with tiles. Marketing today is way more than just reaching the target audience. The Grout Doctor has its presence at trade shows, conventions, drop-off goodies to Realtors and relies on keywords/website optimization, Google Adwords, and social media for effective and extended customer outreach.
The Grout Doctor provides a range of services including grout cleaning, repair & grouting, grout recoloring, and grout sealing. It also provides recaulking, natural stone restoration, natural stone sealing, micro shine, and other commercial services. The Grout Doctor is a complete one-stop solution to all grout-related issues.