Sunday, December 16, 2018

Digital Marketing

An Apple Macbook kept on a brown table

Branding guidance for startups

Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of...
A motorcyclist riding down the road | Aspioneer

How Triumph rejuvenated their brand!

Brands are difficult to build, manage and protect. In recent years, many great British brands have pulled their shutters down or have been acquired...
A bunch of mannequins representing different brands

The origins of personal branding

…a person’s name is, to that person, the sweetest and most important sound in any language. Dale Carnegie’s line from his bestseller book ‘How to...
Advertising-Marketing-Tenecent-Aspioneer

How social media exploded in China

The Chinese technology giant Tencent recently overtook US rival Facebook to become the world’s most valuable social network company, with a market capitalisation of...

Recent Posts