Tag: Advertising
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How advertising can repurpose itself to serve cities by creating more sustainable ways
Noisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand communications’ significant carbon footprint...
Ruth Handler: The strong female leadership behind the world’s most famous doll
In marking the 60th anniversary of one of the world’s best-known toys, the Barbie doll, scholars and journalists have a wealth of angles to...
Facebook is now cleaner and group-centric, but still all about its user’s data
Have you noticed your Facebook feed looks different lately?
It’s a bit more “zen”, uncluttered and faster. Instagram-like story posts are displayed first, and a...
Kids struggle to recognise adverts in Youtube videos
YouTube’s highest earning star in 2018 was a seven-year-old boy named Ryan. That’s right – a child out-earned the likes of the infamous Logan Paul,...
Gillette’s advert ‘The best men can be’ stands for a cultural shift
Gillette has already dropped what is likely to be the most talked about 2019 Super Bowl commercial. “We believe” refers directly to the #MeToo movement, sexual...
