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Platforms

Pinterest weight loss ban shows brands are beginning to listen to...

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Retail

Why there’s no COVID in this year’s Christmas adverts

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Platforms

ACCC is suing Google for misleading consumers

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A society and economy based on value co-creation means that we move on to a service-for-service exchange system, where firms and consumers are equal partners | Aspioneer
World

Value co-creation can help change our world of ‘consume and dispose’...

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A century ago, Crisco’s marketers pioneered revolutionary advertising techniques that encouraged consumers not to worry about ingredients and instead to put their trust in reliable brands. It was a successful strategy that other companies would eventually copy | Aspioneer
Retail

How Crisco made Americans believers in industrial food

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In UK advertising produces 2 million tonnes of carbon dioxide emissions a year | Aspioneer
World

How advertising can repurpose itself to serve cities by creating more...

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One of Ruth Handler’s rare qualities was her visionary ability to anticipate. She was able to analyze subtle signals in the marketplace, identify potential innovations, and develop strategic breakthroughs | Aspioneer
World

Ruth Handler: The strong female leadership behind the world’s most famous...

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According to Facebook’s CEO Mark Zuckerberg, it’s “the biggest change to the app and website in the last five years” | Aspioneer
Platforms

Facebook is now cleaner and group-centric, but still all about its...

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More attention should be paid by platforms and global advertising regulators to the disclosure of embedded marketing messages in videos aimed at child viewers | Aspioneer
Industrial

Kids struggle to recognise adverts in Youtube videos

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Does Gillette’s campaign represent a new starting point for accepting advertising that speaks to men about social issues? | Aspioneer
Uncategorized

Gillette’s advert ‘The best men can be’ stands for a cultural...

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