Towards personal growth and development 

As an individual, Stacy is someone who reads a lot, especially about the things she is unsure of or just struggles with, and always focuses on learning and growing. Her recent favorites include: The Four Agreements, The Obstacle is the Way, Unshakeable, and The Meaning of Mariah Carey. To make sure she isn’t missing something, Stacy remains open for feedback both as a leader and human being and this is one of the things that make her an Inspiring CEO. Although, the pandemic has made her realize that it’s not too bad to sometimes slow down to have a personal life.  

Sharing what a normal day in her life looks like, she says, “I wake up, work out, shower & begin the workday. Most days I will work 12-16 hours, followed by dinner with wine, playtime with my dog, and finally, wind down for sleep.” Being someone who is not a morning person, Stacy adds by saying, “I prepare everything I can the night before: coffee, outfit, laptop charged, bags, etc. I will look at my calendar the night prior and ensure I am prepared for all meetings, allow space for meals, drive time, exercise, and my dog.” When she finds herself stuck creatively, Stacy meditates and looks outside at either the landscape in nature or the stars in the night sky for inspiration.  

Fun fact: Stacy is an Ironman and a bodybuilder who loves sports and, when she needs to unwind, her go-to is cycling and basketball along with music and playing the piano. In addition to this, she loves to travel and has been to all 50 states and 30 different countries. She adds, “One day I will write a book.” 

Approach to Success 

Speaking of the success, that Planetarie has managed to score within just two and a half years of operation, Stacy says, “We have built a culture of integrity, authenticity, and open honest communication. Those are vital characteristics to me. We openly praise accomplishments/breakthroughs, both large & small, have weekly roundtable discussions with leadership, and have weekly “family dinner” time at a paid family-style lunch with the whole team to be relaxed and included. Formal reviews are done every 6 months, and it is my goal that there are no surprises, in other words, enough frequent open feedback that each person, myself included, is kept apprised of their aptitude.”  

Besides, sharing what keeps her motivated even through the tough times, she adds, “I push hard, at times too hard for myself and my team, so keeping expectations and goals realistic without burnout is a challenge at times. Our products and the incredible feedback from our customers are so rewarding and ultimately that’s what keeps me going.”

Aiming for the best 

Planetarie’s largest market until now has been athletes, so they are striving to get as much feedback as they can and accordingly expand the products which are resonating with their customers. Recently, Planetarie has launched two new products this fall, and are soon going to start a Pet line as 2020 approaches its end. Beginning in the first quarter of the year 2021, they will be focusing on introducing their Women’s Line of products. Stacy asserts, “I see a big expansion into Europe over the coming years! The European customers have a greater emphasis on quality, and that is in alignment with our value proposition to offer the highest quality & most pure/natural cannabinoid products on the market.” 

Clearly, Stacy’s endgame is to have a true impact and get her products out to the market in a meaningful way for those who can benefit from this plant’s natural healing powers. To achieve this, she exclaims, “I have found the best balance to be when I keep the strategy & vision communicated foremost in our Monday morning meetings, delegate the daily operations to a manager, of course, available as needed, and check-in with my passions weekly. I am best when not in the “weeds” of the details, but stay at a high-level strategically.”  Overall, her mantra is resiliency. Beaming with confidence, she says, “I am determined/driven (sometimes stubborn), and able to accomplish where others would surrender.”