Franchising: Changing the game for Melting Pot

After achieving continual success for a number of years, in 1985, Mark, Mike and Bob purchased all rights to the Melting Pot brand and established The Melting Pot Restaurants, Inc., a new franchise company.

The Johnston brothers had a clear picture of what they wanted to achieve. Soon after gaining the official rights to The Melting Pot, they started their research on the franchise system and found it to be the most efficient and trustable business model. This business move turned out to be very successful and the Johnston’s began to see their vision for growing the brand becoming a reality.

The ideal franchise partner must be motivated and have the relevant industry experience. They must have the knowledge and experience of actual business operations as well as the financial aspects of it. Being a team player and possessing leadership and team building abilities are a must. A franchise partner should be equally excited and share the same vision as Melting Pot and must be willing to do everything it takes to make their franchise a success.

After the initial training which gives the franchisee a clear idea of what the brand is about and teaches them the operational processes, comes the most crucial part, the support. Having understood the importance of operational excellence, Melting Pot ensures that every franchisee receives comprehensive support from Front Burner, a franchise management company headquartered in Tampa. To prepare the franchise for the real time business challenges, Front Burner provides a full suite of support services, including selecting exclusive territory, site selection, lease negotiations, interior design and construction, equipment and supply packages, operations manuals, comprehensive initial training, grand opening marketing campaigns, strategic planning meetings, ongoing training through online learning platforms, webinars, and in person, advertising and promotional, digital advertising, public relations, on-site support through Franchise Business Consultants and Local Marketing Consultants, menu development, and purchasing programs.

Even after 45+ years of establishment, Melting Pot is hungry for more. More success, more happiness and more satisfaction. Clearly a brand of people’s choice, Melting Pot has, is and will continue to create smiles and gifting memories.

For more information, visit http://www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit www.meltingpotfranchise.com.