La Maison du Pain: The bakery heaven

FRANCHISES

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Established in 2011, La Maison du Pain has been ruling millions of taste buds through its mesmerizing, authentic French bakery, patisserie, and other delicious products. Known for Tarts, croissants, macaroons, beignets, and éclairs it is renowned for offering much more than just bakery products. With its products offering a roller coaster of taste at every bite, La Maison not only rules the hearts but rules tummies too. 

There’s nothing better than finishing off a savory meal with a sweet treat,” says Bernd Steiner CEO of La Maison du Pain.

A unique business model

It all started when as a great lover of French food, Bernd decided to experiment with French food. He wanted to offer something that was much desired, unique, rarely available, and would be an instant hit. After some research, he finally zeroed on French bakery products and La Maison was on its way to treating people of Germany with an experience of a lifetime. 

Located in Frankfurt, Darmstadt, Wiesbaden, Hamburg, Main-Taunus-Zentrum La Maison are a fully certified member of the German Franchise Association and a French-inspired bakery & bistro serving all-day breakfast, patisserie & other bakery products. La Maison provides its customers the feeling of being in France. How does it do it? The atmosphere is purely French, warm, and charming. Complimenting it is the smell of fresh bakery products and French Chansons playing in the background. At La Maison, you can enjoy original French macarons or eclairs with a bowl of Café au lait or a Tarte flambée, a tartine with a glass of French wine or Champagne Pommery, or can all day long have a choice of wonderful breakfasts if you are a breakfast person. La Maison is a one-stop solution to pamper your taste buds.

At La Maison, you can enjoy original French macarons or eclairs with a bowl of Café au lait or a Tarte flambée, a tartine with a glass of French wine or Champagne Pommery, or can all day long have a choice of wonderful breakfasts if you are a breakfast person

Innovating to stay ahead

Being in the food business for a decade, La Maison understands that they cannot take their tenure and success for granted. The food industry, apart from being challenging is unpredictable where your days-old competitor can completely outshine you. Those days are gone where people were emotionally attached to brands and it is now purely the quality of your food and innovation that matters. People get bored of eating the same thing and immediately start searching for something new and better. This change in the mindset though is a matter of concern, brings along with it an opportunity to offer customers something new and keep them glued to your products. Having understood this La Maison keeps innovating, experimenting with the taste, and keeps adding to its menu offering its customers not only new products but newer experiences too. This has helped La Maison to establish itself as a brand people relate to. Its products are at the tip of their customer’s tongue and are the first preference when people want to go out and enjoy their time. Even with most of its customers praising its products, La Maison is always in the pursuit of introducing new and better products without letting the quality of their old products getting hampered. 

With years of consistent and honest hard work, La Maison has many achievements. It was awarded as the Best coffee shop in Frankfurt – BILD TEST for the year 2017 and 2018, declared as one of the best franchise systems for themed restaurants in Germany in 2018, and was awarded as the Best Authentic French Concept award in 2019.

A ‘freshly baked’ franchise opportunity

Having established itself as a known brand, La Maison started offering franchises. However, despite being a successful brand, it wasn’t a cakewalk. One of its partners tried to copy its business models and failed big time. This indeed was a bad experience for La Maison. However, having overcome and learned many such failures, La Maison decided to streamline the franchising process and made it more transparent. “From that point, we understood, that we have to play the first-mover advantage. We are eager to be always a nose-length in advance than our competitor,” shares Bernd.

La Maison is a unique business model that has been tried and tested over many years with an authentic French bakery and bistro concept. So, when someone chooses to become a La Maison franchise, along with initial investment, a franchisee needs to possess several skills and qualities. The probable franchise needs to be honest and essentially understand the vision of La Maison. The franchisee must be willing to commit themselves to the set guidelines and should have the leadership skills to instill those beliefs and values in their staff.

To support a newly appointed franchisee, La Maison has its signature training system. This training system includes ethical business practices using which La Maison has achieved the success it enjoys today. The training system instills in the franchisee the culture and the mindset that is needed for repeating the ethical success La Maison is known for. The initial training is meant to make the franchisee feel one and at home with La Maison.

After the initial training, comes the real business world which can bring surprises or shocks. As the real business world shows no mercy, La Maison supports its franchisee with the best onboarding training and a comprehensive handbook. La Maison takes care of the franchisee for the first 3-6 months and keeps working with them till the time the franchisee runs on itself and is capable to repeat its success. “We work with the franchise and make sure the team works efficiently and every crewmember understands the philosophy of our brand,” adds Bernd.

Today La Maison is a successful brand that is willing to share its success. Having learned from its experiences, La Maison wants people to stop wasting time in trial and error and use its system that would offer them increased chances of achieving success and live the life that they desire. With a set system that is designed only to make its franchise a success, La Maison is not only a market leader but an industry leader in the making.

“We will expand in Europe as soon as we find Partner to act as a Master-Franchisor,” shares Bernd

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