In recent years, the ecommerce industry has transformed into a key business vertical. With many brands relying on it to ensure smooth and flawless growth, it is becoming increasingly important to the business world. Led by Founder & CEO Rafael Zakinov, Ruby Has Fulfillment is one brand that has established itself as the face of change and with its unique operational styles and innovation, is leading the ecommerce industry. Headquartered in Bay Shore, New York, Ruby Has Fulfillment has highly trained, caring team members that utilize powerful technology to deliver the highest accuracy rates in the industry. Ruby Has Fulfillment received the prestigious Bronze Stevie Award by the American Business Awards for its’ Covid-19 response and the Excellence in Customer Service Award for 2021. Ruby Has Fulfillment was listed as one of Multichannel Merchant’s Top Third Party Logistics Services for the fourth consecutive year and ranked by Inc.5000 for six consecutive years: 2016 | 2017 | 2018 | 2019 | 2020 and 2021. It was also ranked by Crain’s Fast 50, a list of the 50 fastest-growing companies in the New York area for four consecutive years, and was listed in the Inc. 5000 Regionals NY Metro: 2021. 

We, at Aspioneer, interviewed Rafael Zakinov to understand more about the company and how it is driving the ecommerce industry.

Aspioneer (A): What is Ruby Has Fulfillment about? Can you tell us a bit about how it works, its mission, and what led you into forming it?

Rafael Zakinov (R): “Ruby Has Fulfillment offers a full suite of ecommerce fulfilments services to help clients get their products to their customers on time and as promised. We fulfill our clients’ brand promises with the highest speed and accuracy rates in the industry, leveraging our expanding national and international footprints, using cutting-edge technology and an uncompromising commitment to quality.  Having started out with my own ecommerce brand, I know the ins and outs of this business and what it feels like to be in the client’s shoes. I started Ruby Has Fulfillment to manage this part of the order process that many companies and brands don’t want to or don’t have the bandwidth, budget, or capability to do themselves. Ruby Has Fulfillment started in 2011 and has since expanded to include distribution centers in the following locations: New York, California, Nevada, New Jersey, Kentucky, Canada and the United Kingdom.”

(A): What makes Ruby Has Fulfillment stand out from its competitors? Can you mention some major factors that act as the key differentiators?

(R): “Our commitment to delivering value to our clients separates us from our competitors. Also, partnering with brands who we believe have a strong likelihood to grow. We believe that as they grow, we grow. For example, the well-known DTC brand, Brooklinen, has been a client of ours from the very beginning when they were a small start-up. We’ve grown together tremendously over the past few years and maintain a strong partnership in supporting mutual growth and success. Our president, Esther Kestenbaum Prozan has a lifelong career in ecommerce. Every decision or investment made is done with our clients in mind. Just like Shopify, we are here to fully empower and enable the merchants.

Compared to the direct competition at the larger end of the market, we accommodate nuanced needs like custom packaging and kitting whereas others are less flexible. Additionally, Ruby Has Fulfillment values  building and maintaining personal relationships in an effort to cultivate a true partnership with our clients. This is often missing with other large fulfillment providers. Even well-known brands can feel like they get lost in the shuffle when partnering with some enterprise-level fulfillment companies. We frequently acquire new clients as a result of the rigidity or callousness of enterprise solutions.

Compared to the /smaller end of the market, Ruby Has Fulfillment offers clients a reliable, efficient fulfillment solution that does not break at scale. This differentiator is one of our highest sources of lead generation. Many of our competitors began as software companies that sought to back a real-world fulfillment entity into the constraints of their software. We are the reverse. We built the fulfillment business first and we’re now building the technology to back into the real-world parameters that have been tested and proven to work.. We believe that the software-first approach fails.”