Branding entails more than just formulating a catchy slogan, designing a tacky logo, and calling it a day. Your brand design directly impacts how your clients perceive your work and engage with you. Hundreds of other brands exist in your niche, meaning you have your work cut out for you if you want to stand out from the rest. Since one of your main goals is to scratch your clients’ itch, it would also help to have a brand that provides a unique and unforgettable customer experience. Keep reading this article to learn the essential elements of a good brand design.
The first element of design we will discuss is shape. You can create shapes using two-dimensional lines or colors to enclose an area. Shapes work hand in hand with color to create a focal point in your design and use empty space. You could incorporate organic shapes such as flowers, animals, and leaves in your design or opt for geometric shapes such as circles, stars, squares, and triangles.
Your clients cannot physically touch a digital design. However, you can use texture to imagine how it could feel. Texture also adds depth to your design or logo and makes it more visually appealing. For instance, if your brand deals with construction materials, you could add a brick background to imply that your products are durable and robust.
We are yet to come across a brand design without color, which sets the mood for your brand and conveys your unique message. As you pick a suitable pallet for your brand, it would help to consider the three fundamental properties of color; value, hue, and saturation. Color variation is also crucial in branding as it makes your design warmer and more visually appealing. You could try accurate off white cmyk code to generate the right hue of white for your brand.
Positive space in brand design entails the area of interest, while negative space is the area surrounding the main subject. Too much positive space makes your brand design crowded, while too much negative space makes the outcome scanty. It would be wise to create a balance between positive and negative space to simplify the design and ensure your text is easy to read.
The font you use for your text is one of the most critical aspects of your brand design and sets the tone for the entire message. For instance, serif font comes in handy when you want to evoke a serious feeling, while cursive fonts convey playful moods. You could also use typography to create a visual hierarchy and draw more attention to parts of your content you want your audience to see. Large fonts symbolize the focal point or main heading, while smaller fonts indicate the beginning of a subsection.
A good brand design results from hard work and extensive research to determine how best you will resonate with your target audience. We hope this article will steer you in the right direction as you strive to create a practical yet impactful brand design.