Geo-targeting is delivering ads that are inside a defined targeting area and meet specific targeting criteria. Social media uses geo-targeting to allow a company to see who can see their posts, promoted ads, and where their intended audience is located, which could be as generic as a country, state, or within a specific city.
Geo-targeting can be accomplished in three ways:
- Geo-location targeting – which will display targeted content based on a user’s IP address.
- Audience targeting – potential customers that meet criteria based on age, interests, or hobbies.
- Weather targeting – use the weather conditions of the target audience and location.
Geo-location targeting helps provide a personalized experience for users and ultimately leads to more conversions.
It is important to build your website with specific pages for different countries and regions so that geo-location can help redirect visitors to the proper website.
The graphics, content, product offerings, currency, services, business hours of the website can be personalized depending on the location of the user, making it unique to specific regions.
In order to boost website conversion you need to follow every visitor, and geo-targeting can help with the task. An easy way to attract visitors to your website would be through graphics and visuals that match the location that is being geo-targeted.
Geo-targeting has the benefit of providing more personalization because it shows that you know and understand the what matters to the customer. It can also reduce costs for acquisition since the area has already been narrowed down to include the right customers.
Geo-tagging can also be used to assign geographical information in media forms, such as a digital photo, video or even SMS message that link to the website.
The location of a visitor is determined from their IP, Wi-Fi and GPS data and accuracy can depend on user settings, internet provider and can be useful when determining the day, time and area so that your target audience is being contacted during the best time. Understanding trends, demographics and the behaviors of your target audience can also help boost website traffic and make marketing campaigns more successful.
It may be an important mention to also utilize SERPs, also known as search engine results pages because those use locations when displaying search results and can gain extra traffic to your website in combination with geo-targeting.
Geo-targeting can help boost website conversions because it can help a business acquire new customers and market products to a specific group of customers at particular places, times of day. Geo-targeting is super effective and accurate because of the amount of people that own smartphones, which makes it possible to use in-app advertising and push notifications.
