With so many advertising options out there, it can be overwhelming when it comes to choosing which is right for your brand. A transit advertisement can be hard to ignore and a poster on a moving train or bus will be seen by bored passengers that are looking for engagements. Bus stop and bus shelter advertisements are just as attention-grabbing, and they can be packed full of information with their audience typically having longer to read and engage with them.
Find your target audience
Deciding your target audience and researching where and when they are most likely to be will narrow down which option to choose. For example, transit advertising can reach a wide range of people as it will be constantly on the move, motorists, public transport users, drivers, and pedestrians will pay attention to the moving advertisement driven by them on a daily basis. Bus stop ads will get a very similar audience, but they can be a temporarily static option that will be memorable and eye-catching over and over again.
Research the different advertising options
Different types of transit advertising such as external and internal bus signage, train interior signage and taxi adverts generate £500 million a year in the UK. Buses are a common advertising technique, with the exterior panels (also known as T-panels and supersides) available for a large advert, the panel on the rear of the bus (known as the tail sign), and the interior signs for smaller advertisements – there is a good selection to decide which would be best for you.
Bus shelter ads are simpler with fewer options, however, you can focus more on the location of the poster and target audience and receive a bigger, more fixed-in-place option. For example, bus stop ads for childcare outside of a school would be appealing and interesting to its target audience – parents.
What about the cost?
The cost varies across transit and bus shelter advertising, and they are usually calculated on a weekly basis. This means you can keep the advertisement for as long as it makes sense for your business, especially if you find they are bringing a lot of attention to your business, and the algorithm has been working for you. Bus stop advertising can start from £130 per week, whereas the different forms of transit advertising can be as little as £40 per week. It’s all about figuring out the best choice for your business through research and financial figures.
Overall, there are definite benefits from both options, and it relies heavily on what you are actually looking for.
Transit advertising such as buses, trains and taxis demand attention from passersby and commuters, and they are brilliant for quick but plentiful glances. They are also limited to commuting hours, whereas bus stop ads will be there 24 hours a day, appealing to the nightlife attention of potential consumers.
On the other hand, bus stop ads are usually more informative and memorable – yet, they are immobile, and rely on people coming to them, not the other way around.
By effectively ascertaining what you want to achieve, and researching your target audience, you’ll be better placed to choose the right option for your brand specifically.