Slideshows have always emerged as a great way to promote your product. They are not just practical but cost-effective too! When making a product promo video, we start with a bit of an advantage. According to data released by HubSpot, more than 70% of customers would rather learn about a product or a service by watching a video either on YouTube or other video-sharing platforms.
From here, it’s relatively straightforward to make a promo video. All good promo videos need to do three things:
- Solve a problem!
- Show social proof
- Offer a clear CTA or call to action!
Before going deeper into the topic, let’s understand the role of promo videos in generating leads for your business.
What are promo videos?
Promo videos are the best way to introduce a new product or service to the world. Through a video, either a product or a service is promoted to attract sales. The best promo videos not only include a compelling CTA but a lot more that triggers viewers to make a sale.
Videos are the most interactive way to attract your targeted customers. By video, we do not mean regular videos. High-quality professional videos will bring unrivaled returns. According to a recent survey, 84% of people believe that videos are the most effective medium to trigger sales. Above all, 95% of people believe that they are more attracted to a brand with its introductory video than reading text. Videos are staggeringly effective if we look at statistics.
If you want to unleash your creative side to promote your products: using different videos through an online video editor to record, trim, edit, and delete videos can be a great choice. Several photo and video makers with pro features permit you to capture special moments. They assist in inducing freshness while editing and allow video splitting to enhance engagement through regular postings. Try adding voiceovers to your videos using a voice generator to make your promo video more engaging.
What do promo videos do?
Like pretty much everything in life, promotional videos take you closer to your company’s goals. Video helps in building credibility and trust among your potential clients. If you want your brand to be a success, in the long run, fostering strong relationships and adding personality to your brand is imperative.
Best promo videos leave an ever-lasting impression on your brand; after all, they help establish a strong bond with the audience. Through a well-prepared video, you can enter your customer’s heart and later in their cart!
What to include in a promo video?
What products are you selling? What are the differences between them? Remember, your customers have various exceptional options in each category conceivable. So, highlight the reasons to choose you over other brands. You can cut out the competition significantly with well-curated videos and introduce why you.
Videos help customers examine your products closely and experience the quality even before investing in them. Use any video-making apps to film a short clip of you talking about your products, why they are unique, and the practical, beneficial reasons to invest in them.
But how are they exactly made? Here are the details you’ll need to make dynamic slideshow videos!
A Step-by-step guide to making dynamic product display promotional slideshow videos:
Step 1 –
It’s easy to make attention-grabbing slideshow videos of your product if you use an online slideshow maker. Open the editing video of the slideshow maker to start the editing process.
Step 2 –
The hard work of arranging different patterns and or designs has already been done for you to save time and effort. All you need to do is to replace the already existing content with yours. There is an image preview option so that you can look at each part over and over again.
Step 3 –
To make your video more interesting, add your favorite tracks or music. Our video maker offers a variety of music to choose from. Or you can upload the sound from your device in case our options fail to impress you. One feature that stands out of all is that you can change the music even after the video is produced completely, and then it is ready to export.
Step 4 –
You should always try to mix different sounds. Although it might appear daunting in the first few goes; however, with time, you get used to it, and it becomes fun! The best rule of thumb is to make sure that you hear your voice clearly all of this time. So, turn the music down so that it supports your voice without overwhelming it, and turn it up once you’re not talking for more excitement and drama. Before fixing the music, close your eyes and listen to the entire track a couple of times. And if anything is too loud or too hard to digest, tweak it then and there until it’s good to you.
Step 5 –
Do you know you can adjust the color of your video and make it look exactly like you imagined? Yes, you heard us right! You can move to the black-white era, boost the saturation, increase the brightness, make colors pop, add contrast and do much more than you can ever imagine. And you’re almost done!
Step 6 –
Once you’re happy with the looks and the music, it’s time to produce a free test video. In case you have made any untimely errors during video making, this step will detect them. This test video also gives a glimpse of how your video will look once it is fully ready. In case you are satisfied with it, you are good to go! Make sure you produce it in Full HD mode only.
Step 7 –
Before making your video live, do not forget to add a compelling CTA which actually triggers the audience to take an action. It can be either in text form or image form. We understand that building your brand’s image is complicated and challenging. However, the right CTA can bring the much-needed limelight to it! Examples of CTA include – “Click here,” “Talk to our experts,” and “Buy now”.
Step 8 –
Once you have paid the small fee for Full HD, you can later download your video on different devices in different sizes or formats. Consider using the embedded code for uploading it on several social media platforms such as YouTube, Instagram, Facebook, and so on to promote your product to a wider audience.
Before you make your video live, make sure you’re going through it multiple times so that there is no scope for gaps. Export the video once you’re completely satisfied. These videos can be uploaded to your business website to improve SEO rankings or other social media pages to attract more clicks. Greater SEO ranking will bring your website in the eyes of your customers easily, generating trust and credibility.