Creativity in marketing isn’t an alien concept. It has always been at the core of generating more revenue through marketing. However, with the rise of digital media and ecommerce businesses, creativity has become an essential aspect that cannot be overlooked.
If you wish to continue growing your business in the future, you must bring a creative approach to your marketing tactics. The best part is creative marketing can be used for all sorts of businesses regardless of their scale and sector.
Furthermore, it is a marketing approach that differentiates you from your competitors by uniquely offering value to your customers. So, what are these creative marketing ideas, and how can you incorporate them into your marketing model? Let’s find out.
11 Creative Marketing Ideas for Your Business
If you keep promoting your business through conventional marketing ideas, your marketing approach will become too monotonous after some time. It will hardly attract anyone, and your business will simply stop growing.
Considering how the competition for digital businesses keeps growing, it is hard not to consider thinking out of the box. Your audience loves finding something unique and different every time they turn on their screens. The attention span is shorter than ever, so you need to find a way to make a long-term impression.
So, what are some of the creative marketing approaches you can use in this regard? Let’s find out.
1. Create Awareness
The first thing you can do to let your customers know that your business is to create awareness about your brand. You can use different strategies for this. Demand generation is a great way to raise awareness and educate people about your business since it addresses problem-solving.
You first have to figure out the problem that your target audience is facing and then be a problem solver. Be creative with how you address your target audience. You can incorporate social media influencers to generate hype so that people become curious about your offering.
2. Connect with Your Customers by Appointment Setting
Now that your customers know about your business, it would be the right time to connect with them. One mistake most business owners make while addressing their target audience is they use the corporate way, which doesn’t cover the communication gap between you and your target audience.
We suggest that you schedule in-person meetings through appointment-setting services and then discuss everything you’re offering in detail. This way, you have a better chance of connecting with your customers, and the appointment setting will help you achieve it.
3. Publish Something Interesting
People usually prefer publishing blog posts, which is excellent, but considering not many people will read lengthy posts is your cue to do something different.
Publish an interactive post like a Q&A session or a poll. Keep your customers on their toes and engage with them, so they develop an interest in what you’re offering. This will improve your customer relationships, help you engage with them, and enhance your brand image and values.
4. Develop Exclusive Offers
We are not saying you should go gaga over free stuff and sales, but developing exclusive offers every once in a while is a great way to market your brand.
For instance, you can generate vouchers for your customers during the holiday season or put on summer or winter sales. Incorporate seasonal festivities in your brand’s favor by generating more sales during that time.
When a sale occurs, people tend to purchase in bulk for both B2C and B2B businesses. So, put these sales when you make the most out of them.
5. Host Social Media Competitions
If you think social media platforms have been saturated, that would be the understatement of the century. More than 92% of businesses are trying to reach their target audience via digital media platforms such as Instagram, Facebook, Twitter, and TikTok.
We know social media marketing is common, and everyone has got the hang of it. But what can you do to make it creative so that your target audience sees you?
You can host social media competitions to increase your page’s engagement. Give your audience an incentive that whoever wins the competition will get a voucher that would make them eligible for a gift from your catalog.
It is a great way to bring life to your social media marketing campaign and increase revenue.
6. Incorporate User-Generated Content
Although social media influencers are all the hype these days, more and more people have begun finding their marketing biased. This is why customers would rather hear about a brand from someone like them; this is where user-generated content comes into play.
Ask your customers to share their pictures or videos while using your products. You can also ask them to send detailed reviews on Instagram or share their experience in their own stories. Customers find user-generated content to be unbiased because there are no incentives.
This will improve your business’s reach, and your sales will skyrocket before you know it.
7. Come Up with Video Tutorials
Producing video tutorials is a great way to market your products if you’re selling DIY stuff. Most people look for tutorials when they cannot understand how to put together a product they recently purchased.
If you publish video tutorials for your products, it would be a massive marketing technique to attract a larger audience. You can help them realize that your product is easy and convenient while showing them how to use it, from unboxing to putting it together.
You can also ask your customers to share their experience with the product in video format. This is another way to share user-generated content to up your sales.
8. Collaborate with Small Businesses
If you have zero budget, the best move is to collaborate with small businesses. Still, if you’re looking for a creative way to impact your target audience, you may try collaborating with other small businesses. Find a business whose target market overlaps yours so you can extract maximum benefit from your marketing technique.
This is great for B2B demand generation since it will allow you to address the persisting problem of your target market with an opportunity to solve it.
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- Co-host a webinar.
- Offer discounts to each other’s audience.
- Host a podcast and invite the other business owner as a guest.
- Give a detailed and comprehensive shoutout to one another on social media.
- Host a pop-up shop.
We love the idea of co-marketing since it allows you to promote small businesses. It also allows you to engage with like-minded people and develop more comprehensive business strategies.
9. Build a Slack Community
If you’re not a fan of Facebook groups, then perhaps building a Slack community will do the trick for you. The Slack community is pretty similar to Facebook groups. But Facebook groups don’t allow immediate contact, and you cannot share files with your members from your PC or Hard Drive.
A Slack community is far more functional. It has more than 12 million daily active users, allowing you to find your target audience quickly. You can let your Facebook and Instagram followers know about the Slack community you’re building and let them join.
It will allow you to contact directly with your followers, address their concerns, and update them about any new launches. It is an efficient way to keep the engagement intact and communicate with your customers.
10. Sponsor Causes
Customers have a lot more respect for brands and companies that stand behind genuine and important causes. One way to garner more audience is by making them realize your brand is concerned for the masses and you understand the struggles of the common people.
Sponsor fundraisers and promote causes that align with your brand’s vision. This lets your customers develop a deeper connection with your brand and improve your goodwill.
11. Invite Guest Contributors
A great marketing tactic to get more clicks on your website is inviting guest contributors. Find experts in the field and ask them to publish on your platform about a topic they feel passionate about.
When a guest contributor writes an article on your platform, they will most probably share it on their social media handles, directing more traffic toward your website. Their followers also become your audience, and you have far more reach than before.
Final Thoughts
Marketing may seem like a one-and-done thing, but it’s not. If you talked about traditional marketing a few years ago, it was competitive even back then but not as much as you see on digital platforms. This is mainly because the digital age has given everyone an outlet to share content and introduce their own small business with zero budget.
Establishing your store on digital media is easier than constructing a full-fledged store. Ecommerce businesses have seen a rapid boost ever since Covid-19 because it turned the whole world digital.
So, if you are having trouble with your marketing campaigns before, perhaps these creative ideas can help you get back on track. Incorporate them into your marketing tactics and reach out to your audience uniquely. Generate user-centric content, and you will see how your digital media presence will boost in days.
