Tag: Marketing
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The folly of gendered products
As women started counting steps and walking to work wearing running shoes and fitness trackers, there was one work-related item that had to change:...
Ruth Handler: The strong female leadership behind the world’s most famous doll
In marking the 60th anniversary of one of the world’s best-known toys, the Barbie doll, scholars and journalists have a wealth of angles to...
How voice search assistants are transforming the food industry
Your own voice will likely become the most significant focus for food retailers and restaurants over the next little while. Voice searches are increasingly...
Kids struggle to recognise adverts in Youtube videos
YouTube’s highest earning star in 2018 was a seven-year-old boy named Ryan. That’s right – a child out-earned the likes of the infamous Logan Paul,...
How ethnography matters in the big data era
In management circles and beyond, companies are rushing to integrate, adapt and exploit big data in their organisations. Moreover, they are willing to recruit...
