Tag: Cosmetics
Browse our exclusive articles!
Western luxury brands are entering a risky pact with China’s influencers
French cosmetics giant L'Oréal has been going through a massive retail row in China after two leading social media influencers sold large quantities of...
Are multinationals really empowering women?
“Empower women”, “Girl power”, “#Unapologetic”. Feminist marketing campaigns are flying through the air, fresh out of multinationals’ corporate social responsibility (CSR) strategies, claiming to be the new...
#Kylie on #Forbes: The rules and risks of #Marketing have changed
Three years ago who would have thought that Kylie Jenner, a 20-year-old American socialite, would now be heading a cosmetics company that has achieved...
