Tag: Branding
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How advertising can repurpose itself to serve cities by creating more sustainable ways
Noisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand communications’ significant carbon footprint...
KitKat’s trademark crisis
Picture your favourite chocolate treat. The brand, the packaging – and sometimes the shape of it – will no doubt come to mind. This...
#Kylie on #Forbes: The rules and risks of #Marketing have changed
Three years ago who would have thought that Kylie Jenner, a 20-year-old American socialite, would now be heading a cosmetics company that has achieved...
Elon Musk making Tesla private could be a good decision
Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automaker’s initial public offering. The news immediately created...
