#Blockchain | #Advertising
While technology has been making more devices “smart”, and we carry phones with all sorts of sensors, these haven’t yet been systematically applied to...
Branding guidance for startups
Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of...
How Triumph rejuvenated their brand!
Brands are difficult to build, manage and protect. In recent years, many great British brands have pulled their shutters down or have been acquired...
The origins of personal branding
…a person’s name is, to that person, the sweetest and most important sound in any language.
Dale Carnegie’s line from his bestseller book ‘How to...
How social media exploded in China
The Chinese technology giant Tencent recently overtook US rival Facebook to become the world’s most valuable social network company, with a market capitalisation of...