Influencer marketing is big business: here are five mistakes to know and avoid
Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to be worth up to US$15...
How voice search assistants are transforming the food industry
Your own voice will likely become the most significant focus for food retailers and restaurants over the next little while. Voice searches are increasingly...
#Kylie on #Forbes: The rules and risks of #Marketing have changed
Three years ago who would have thought that Kylie Jenner, a 20-year-old American socialite, would now be heading a cosmetics company that has achieved...
Elon Musk making Tesla private could be a good decision
Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automaker’s initial public offering. The news immediately created...
How Estrella Damm branded to the cosmopolitan crowd?
The great film director Stanley Kubrick once wrote about the way in which the line between art and commerce was increasingly blurred: “Some of...