How Triumph rejuvenated their brand!
Brands are difficult to build, manage and protect. In recent years, many great British brands have pulled their shutters down or have been acquired...
The origins of personal branding
…a person’s name is, to that person, the sweetest and most important sound in any language.
Dale Carnegie’s line from his bestseller book ‘How to...
How social media exploded in China
The Chinese technology giant Tencent recently overtook US rival Facebook to become the world’s most valuable social network company, with a market capitalisation of...