Friday, October 19, 2018

What is a brand?

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

A yellow umbrella among black umbrellas

“Great brands have flair”


Between our pages

Straight from the shelf

PNG image of 24 World logo

We believe completely in systems and human resource. Founder or Leader’s job is to set the bar and establish an effective platform from where individuals can thrive and progress further

Logo of 42 Gears Mobility Solutions

A new technology, an old problem, and a big idea turned into an innovation

Transforming Global Agriculture through Cloud Computing Technology

This is the logo of Aston Martin

“One thing will always stay constant: the importance of the people who build the cars”

Envision • Leverage • Infinite Never stop until it is done Done means done!

Racing is a great mania to which one must sacrifice everything, without reticence, without hesitation”, Enzo Ferrari

The logo of Hauck Aufhäuser

A premium wealth management solutions and services provider

The logo of Nippon Data Systems

Our CRM product, therefore, has an inbuilt intelligence and has been largely accepted in the CRM space with many references of high customer satisfaction

The logo of Pavegen

Our mission is to enable people to change the world for the better through the simple power of a footstep

Revolutionizing the way people shop using AR

Best-in-class for ERP & CRM implementation solutions

The Logo of TotalCloud Inc.

First-of-its-kind Futuristic and Immersive Cloud Platform

A motorcyclist riding down the road | Aspioneer

How Triumph rejuvenated their brand!

There is much to be learnt from iconic British brands that have found a path to resurrection by drawing on their heritage and redefining their core values.

An Apple Macbook kept on a brown table

Branding tips and tricks all startups should now

Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of making business.

A bunch of mannequins representing different brands

The humble origins of personal branding

The journey from mass production to personalization has taken more than 100 years. Mass production was popularized between 1910 and 1920 by Henry Ford’s Ford Motor Company.

Bitcoin and Dollar signs all over

How Blockchain and Advertising complement each other

With Blockchain, advertisers will be able to tap into the data in our devices, automatically pull together multiple sources of information, and even offer rewards to consumers.

A bronze colored brew

How Estrella Damm branded to the cosmopolitan crowd?

By investing in cultural messages over time, brands can strengthen brand perception in the minds of consumers.

A Tesla charger photographed at night

Elon Musk making Tesla private could be a good decision

Going private would allow Elon Musk to position Tesla as a luxury brand. It can be extremely good branding strategy

Kylie Jenner at the Met Gala

#Kylie on #Forbes: How she changed the rules of #Marketing?

The success of Kylie Cosmetics exemplifies what can be achieved when social media, including Facebook and Twitter, are used as a marketing tool.

A bitten KitKat

The KitKat’s trademark crisis: The whole story

Marks like KitKat are inherently distinctive, meaning they’re made up, so only have meaning in relation to that brand.

White logo of Aspioneer Issue. Renowned Brands of 2018 | Aspioneer

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