No forfeit to overscheduling

For Athletic Republic, the most significant challenge its franchisees face is the schedule availability of their customers. Charlie and his team have overcome it by creating team training contracts and enhanced programming, including 30-minute classes for recovery, stability, strength, sensory, and others. In order to fill in the gaps in the athlete schedules, they have also developed camps and clinics. The company is well aware that hiring the best employees for its headquarters’ home office is crucial. Currently, they have an incredible headquarters staff. Charlie calls himself not just a CEO but also a Chief Talent Officer. He believes that the success of the business is based on recruiting the best talent, not only in the headquarters staff it brings in but also in the franchisees it brings on board. The franchise looks for professionals who want to take control of their careers and create generational wealth. It prefers business-oriented people who can be trusted assets and not liabilities. It seeks franchise owners who are passionate about athletics and making a difference in athletes’ lives. “We zero in by looking at athlete density in a demographic—how many available student-athletes would be in a population based on the number of students in a school district,” adds Charlie.

Research and development

Charlie states that the company spends a lot of its time on research and development. Its technology and sports performance teams are dedicated to research and development for both the sports science and technology sides of the business. “We have a corporate consultant, Peter Barbaresi, who helps us position the franchise corporately,” he continues. With the help of a comprehensive app for their athletes that includes predictive analytics based on their performance results, he and his team are implementing significant technological advancements so that an athlete can view all of their training information in one location. In addition to royalties, the license guarantees that a $100 weekly national brand marketing budget will be used to promote the Athletic Republic network’s brand. To help its franchisees with local marketing and lead creation, it is working to increase brand recognition. Moreover, it has a huge support program from its home office HQ, with monthly webinars as well as regular playbook newsletters, an extensive online education platform, and twice-a-year staff education events. Each of its departments offers open office hours as well as one-on-one consulting. By taking such steps, Athletic Republic gives its franchisees priority and in-depth training so they can help customers use their talents to turn potential into performance.