"I always want to work with the best people in the world, whether it is business, politics, art… because that makes you a better person. You learn from the best and it’s a privilege. I want to impart that to the world."
Despite the clear over-representation of business in innovation literature, media and therefore societal thought, commissioned reports in Canada and the United States show that an overwhelming majority of innovators come from outside of business and that cultural and ethnic minorities host the largest reservoir of novel ideas.
Innovation has real costs — monetary, psychological, intellectual and effort-based — that need to be addressed or mitigated if you want people to actually innovate.