Growing up, Karissa always had a passion for running and fitness following which she pursued a B.S. degree in Kinesiology/Exercise Science from the University of Minnesota. Along the way, she managed to add personal training, group fitness and nutrition certifications to her portfolio. However, after she got married and started a family, Karissa found herself struggling to manage her own fitness routine. Having 3 children below the age of 5, most of her time was dedicated to taking care of them. Refusing to compromise with her fitness any longer, Johnson came to a brilliant resolution. She offered a fitness class in a local park for moms and their babies. As simple as it may sound, it changed the course of her career, because eventually, those women expressed a desire to train for their first 5K race, and that’s how ‘Moms on the Run’ was born.
When Moms on the Run began, it was just a single class in one small town. It quickly became a huge success and Karissa started noticing members were driving up to an hour to get there. Realizing how great the need was, she began offering classes in other cities as well. But as it turned out, she could no longer manage the workload herself and yet didn’t want to see the potential she was seeing go to waste. Ultimately, she decided that she had to start franchising. Since then, the number of training programs and a variety of fitness classes offered has increased. “The impact of social media and the ability for our members, coaches and franchise owners to share their inspiring stories has quickly fueled our growth,” shares Karissa. “A part-time business model is attractive to our core audience of women and moms and is unique in the fitness space.”
Purpose, Progress and Pay-off
Moms on the Run believes that healthy moms make healthy families. Their teamwork mentality has built each franchise location into a team, and within that team is a group of women who become like a family. Karissa says, “We hear over and over that women join Moms on the Run to get fit, and stay because not only are they achieving their fitness goals, but they’ve developed a strong camaraderie with their teammates as well.” Offering an excellent opportunity to build a profitable part-time business while impacting lives in the community, their team is always prepared to guide a new franchisee in creating a profitable program that lets them do what they love while making a meaningful difference. Karissa further shares, “We offer a vast array of resources to our franchisees, both via technology and our staff. We provide ongoing training, certification support for coaches and franchise owners, marketing resources both print and online, a personalized website and customer registration system, technology systems which include e-newsletter templates, social media, and intranet; and corporate staff roles including a franchise onboarding specialist, franchise support coordinator, and performance business coach to help our business owners reach their goals.”