The cannabis industry is expected to grow exponentially in a coming couple of years. Having the potential to revolutionize industries like textiles, building materials, plastic, fuel, and others, cannabinoid-based products alone are expected to turn over $14 billion by 2026. CBD is a chemical compound found in the leaf material and flowers of Cannabis Sativa, a plant known for its other more common cannabinoid, THC, which is usually responsible for the infamous high its users get. However, unlike THC, CBD doesn’t have intoxicating properties and only triggers healing and relaxation. Also, since CBD’s popularity is on the rise, several new players have stepped in to capitalize on this revolution, which has led to constructive and innovatory turmoil in its trade. But also making it daunting for consumers to find a trustworthy brand when there are so many unregulated options available.
Based in Ashville, the heart of western North Carolina, Franny’s Farmacy aims to be the solution. Franny’s Farmacy is a vertically assembled collaborative of farmers, family, friends, and shakers & movers who are dedicated to providing top-notch CBD and hemp products from seed to sale. Upholding their commitment to the health and wellness of their customers, its mission is to be a chain of leading-edge cannabis dispensaries with a premium line of CBD and hemp products such as oils, topicals, tinctures, edibles, smokables, vaping accessories and much more. At Franny’s, they promise a relaxed atmosphere with trained professionals ready to assist every customer who steps into their store at any given time of the day. Moreover, as the produce comes directly from their farm, they offer a quality product at a very reasonable price that gives it an edge in comparison to other players in the cannabis industry. And since the product’s quality is number one on its priority list, they ensure a safe, natural, and self-regulated CBD experience to its consumers. Franny Tacy, the first female hemp farmer in North Carolina and co-founder of Franny’s Farmacy, says, “At Franny’s, we are proud to advocate for the revitalization of our agricultural community and aspire to serve as an example of innovative teamwork. Our educated budtenders are experts, so you don’t have to be. We are here to help!”
"Franny's Farmacy is committed to supporting the health and wellness of our customers and community through our innovative organic farm; network of principled partner producers and institutions; and traceable seed-to-shelf hemp and CBD products."
The entourage effect
Hemp flower used in Franny’s Farmacy products is grown, sown, processed, and packaged locally. Behind it is a real Agri-tourism hemp farm with a lodging facility just 10 miles from downtown Asheville. Franny’s Farmacy makes sure to never use fillers or unnecessary ingredients in their products and every purchase from it not only supports local farmers but also promotes sustainable organic farming. Its farm was one of the few chosen to be a part of the Appalachian Sustainable Agriculture Project (ASAP). By offering a full-spectrum distillate in all of its products, Franny’s Farmacy is bringing breakthrough innovation to the global cannabis market. Full-spectrum CBD contains all of the benefits of the whole plant without the high amounts of THC. It also contains an array of cannabinoids, CBD terpenes, and vitamins that are very beneficial to the body. Tacy says, “Rather than using “CBD isolate” (AKA, a single cannabinoid), Franny’s Farmacy products provide exposure to an array of cannabinoids, creating a more pleasurable experience known as the entourage effect, for our customers.” Beyond creating impeccable products, Franny’s Farmacy wants to ensure its customers are well informed on what to use and how to use it. Hence, they make sure its staff is enthusiastic and eager to answer any questions their customers may have. Tacy shares, “Education plays a major role during our retail experience. It helps demystify the CBD experience for many first-time consumers, particularly those that are older, who may have been turned off in the past.”
Tacy has indeed chiseled her own piece of heaven with her husband and business partner Jeff Tacy. From sponsoring yoga festivals to bringing in legalized hemp culture, they have successfully stimulated an uprising of demand and profit. However, personally, they are just pursuing mindfulness and peace. “A big motivation behind Franny’s Farmacy was to fulfill my dream of educating children, parents, and families about the benefits of CBD,” shares Tacy. “I love CBD because it helps children, the elderly, and others in need without throwing them off balance so they can function, drive and thrive.”
From resistance to growth
Although Tacy continues, “Participating in a new industry requires persistence and perseverance to enable the growth of our product line and company as a whole. Being in the cannabis business we have faced many challenges and issues since our start in 2018. But with great challenges come great lessons and we use these experiences to execute effective growth.” Franchising in the U.S. generated 787.5 billion last year. So, it’s quite evident why the entrepreneurs in the cannabis world are attracted to the exciting growth it can provide. Franny’s Farmacy is also progressing on the same lines. After being highlighted in the National media and receiving appreciation on platforms such as TEDx and Fox Business, they were encouraged to expand their horizon and bring benefits of hemp & CBD to more communities.
While choosing a franchise partner, Franny Farmacy places its focus on understanding the personal goals and objectives of the potential franchisee besides asking for other basic information as they believe this is where the collective growth begins. As support to their partners, they have provisioned a franchise portal on their website which allows their owners to access quick tools to help them streamline the process Also, they organize bi-weekly training days after the grand opening to support the store until it starts to run smoothly on its own. On these days, the store owners are also given a review form that ensures accountability and efficacy in its operation. Apart from this, Tacy ensures, “We are always available to help out the franchisees with questions and concerns as we move forward and are able to adjust accordingly.”
The Franny’s team cares for its franchisees, therefore, pays special regard to the feedback they get from the current owners and use it to improve and do better every day. She asserts, “We pride ourselves in creating high-quality communication and consistent execution. These were complemented attributes we received from both franchisees. Refining systems and documentation were criticisms. We have used this valuable feedback to improve all aspects of our franchise development system.”
Currently, Franny’s Farmacy has four corporate stores, two open franchise locations and five in development with plans to expand to additional markets in the U.S and internationally.