Failure is not fatal
Behind every successful person is a series of heart wrenching failures one has to go through. Some experts have defined success as the ability to go from one failure to another without loss of enthusiasm. The success of Slingshot is not an exception, and is a result of such failures. Having gone through some tough times, the toughest phase for David came after years of success and consistent upwards trending growth. Wanting to share how failure can be a gift, David says, “As a business, you always have a story where things could have gone completely off the rails. We’ve had several of those moments over the years but each makes you stronger. I would say my toughest moment was when after years of growth we hit a wall and then drastically lost almost 40% of our top line revenue in a year. We had layoffs, people left, I couldn’t pay myself for a year and a half. My business partner wanted out, I obliged and I was in many ways alone. That was the best thing that ever happened to me. We had become complacent and were playing it safe. From that point onward we reinvented the company. We changed everything. The name, our office location and structure, leadership team, our process, our services, how we offered them. Nothing was sacred. Since then the rewards have been huge and we’ve grown every year including what looks to be 50%+ growth in 2020, despite the pandemic.”
COVID-19 and Beyond
2020 has been possibly the most surreal and profound year for everyone on our planet; businesses are no exception. COVID-19 has brought business activity to a screeching halt. While Slingshot is not immune to its impact, they have been coping well, relative to others. “It’s impacted us for sure. For a while, most tech investments were on hold. That being said businesses have to adapt, there is no ‘waiting until this thing clears.’ We aren’t either. We’ve been more active on sales and marketing than ever. I think in general people are resilient and the world is going to keep turning. Some businesses have it harder than others and I feel for those. We’re fortunate in that we’re not industry specific and while some industries are down, others are up.”
Despite the tough times, Slingshot is already looking ahead at the future. David adds, “We want to go bigger. We want to continue to work on large, highly visible, highly important projects for those looking to innovate: either new companies or established organizations that already have a culture of pushing change. We want to continue to find big kids & daredevils like us, people who want to do it bigger, bolder, and different than anyone else.”
With an undying hunger to redefine what success means and create a difference for the world around it, David and his colleagues at Slingshot may very well achieve what they want. All the while, having fun.