Business today is driven by technological developments and innovations, the majority of our life functions are ruled by it. Be it education, communication, travel, fitness or health every aspect of our lives is served by technology. The business world seems to be changing more rapidly than ever before launching new, game-changing technologies almost every day. For example, the IDC, Digi-capital and Fast Company have predicted that the worldwide revenues for AR & VR would reach more than $150 billion in 2020. Although it can be argued that all industries will be affected by this new age of virtual reality, augmented reality, and spatial computing; the potential changes brought about by these technologies are almost too big to be believed. Recently, Airpush published a study carried out by Nielsen Research, based on the effectiveness of VR ads vs. traditional digital video formats which concluded that advertising in VR is 1.5x to 18x more effective than digital videos. AR and VR have the potential to be the biggest shift in technology since the launch of the internet and mobile phones. Businesses are only beginning to understand the applications.
Samantha G. Wolfe, a marketing and branding strategist, knew that innovative brand marketers always look to integrate new technologies into their campaigns. Yet it’s impossible for an individual brand manager to see every new technology and its applications across a tech landscape that is constantly shifting. She also noted that emerging technology companies often struggled to explain the value of their product or service. Effectively, there was a need for a company that operated ahead of the technology adoption curve in the emerging tech and marketing space. A need that led to her solution: We Are Phase2. A little over one year ago, Samantha as the Managing Partner with her co-founders Debra Davis and Jennifer Usdan McBride, started We are Phase2 as a full-service consultancy firm and agency. The company works with both cutting-edge tech companies and brands looking to integrate emerging technologies. For emerging tech companies, they position and market their products and services in order to gain traction. For brands, they identify the newest and best technology and digital channels to deliver on their goals.