Having played PickUp basketball his entire life, Jordan Meinster the President and founder of PickUp USA Fitness always wanted to come up with something to improve the basketball experience for all the basketball fans across the nation. After being in the financial services domain for close to a decade, the idea of PickUp USA Fitness was conceived. It is successfully operating across multiple locations in the US and some are owned by renowned NBA athletes including the NBA veteran Rudy Gay. Since its launch in the year 2012, it has been the only fitness club of its type. Having grown in leaps and bounces, it began franchising in 2016. Their motto is “A Better Way to Play”, says Aaron Magno, the National Marketing Director for PickUp USA Fitness. Presently operating out of 7 locations Chandler, AZ, Coppell, TX, Houston, TX, Irwindale, CA, Madison Heights, MI, Tampa, FL, and Towson MD, PickUp USA Fitness stands taller than the rest due to the amenities they offer. The best way to speak of PickUp USA Fitness is to describe it as an exceptional basketball focused fitness club. Although initially, its vision was just pickup basketball with referees. But with the overwhelming success in their first location, they noticed that people were seeking more and more basketball-related services. Using that, PickUp USA Fitness added group and private basketball training, full weight and cardio rooms, retail merchandise, lounges, and much more. PickUp USA Fitness is truly a full-service fitness club now, however, their main attraction is still the pickup basketball with referees.
Millions of people play PickUp basketball across the US. However, the experience is not great for them. Hence, PickUp USA Fitness was meticulously designed by taking every input from the referees into regard. It is for true basketball lovers who fascinates a better and stress-free basketball experience.
Who can join PickUp USA Fitness?
Millions of people play PickUp basketball across the US. However, the experience is not great for them. Hence, PickUp USA Fitness was meticulously designed by taking every input from the referees into regard. It is for true basketball lovers who fascinates a better and stress-free basketball experience. The games are timed, more organized, more efficient, and hence more fun. Paolo Ontalan, the Vice President of Operations for PickUp USA Fitness says, “Even non-professional basketball players get a professional basketball experience like the pros.”
Essentially, they take normal pickup basketball and bring an augmenting improvement in it with the aid of referees and timed games. Being a basketball focused fitness club is what sets PickUp USA Fitness apart from other clubs. The boot camps it offers are fun yet challenging, and the private pieces of training sessions are result-oriented, scalable, and groom the athletes to gain mastery and help them achieve their goals. The hour-long session is conducted 7 days a week in which, a personalized one on one basketball training is given by the experts. Both experienced and non-experienced basketball players get the same level of attention and are groomed to meet international standards. Another key differentiator is that their games are well organized and official. The athletes get exposure to a professional environment as they get to play in daily competitive PickUp games and that too without losing the fun aspects of pickup basketball.
“Even non-professional basketball players get a professional basketball experience like the pros.”
What gives the PickUp USA Fitness franchise an edge?
Owning a business is very challenging and choosing a franchise is first finding out what you are passionate about. PickUp USA Fitness needs people who are passionate and have been considering getting into the fitness business. They believe that the faith in one’s work and their product, not only gives them the endless energy to grow their business but also gives them a sense of satisfaction when selling their product and services to the customers. “The feeling is unmatchable”, says Gary Mazakian, Vice President of Franchise Development.“Successful PickUp USA franchisees are 100% bought into the concept, offerings, and operating methods of our brand. Franchisees should possess the ability to build a team and properly coach and develop their team to implement our services and meet customer satisfaction goals.” PickUp USA Fitness has a clearly defined playbook for its franchisees to follow. The franchisees who put in the work, execute the plan, and stay focused on growing their club have a higher probability of success within their system. However, in order to set up a profitable business, there are people who often leave their jobs to maintain focus. But in this case, it is not at all mandatory as some of the PickUp USA Fitness franchisees are working professionals who started their businesses while keeping their primary sources of income. It does not matter whether someone has or does not have experience in basketball or the fitness industry. If they have a burning desire and are willing to put in the work, success will come searching for them.
“Successful PickUp USA franchisees are 100% bought into the concept, offerings, and operating methods of our brand. Franchisees should possess the ability to build a team and properly coach and develop their team to implement our services and meet customer satisfaction goals.”
What about training and support?
PickUp USA Fitness franchisees receive consistent, continuous, on-site, telephone, and email support throughout their entire journey. They will get access to access to their “Brand Standards Manual” that will guide various aspects of the operations. They will receive coaching for marketing, finance, and operational support from a team of experienced leaders. They own and operate their clubs themselves. Having gone through it all, PickUp USA Fitness is here to help and walk the extra mile with their franchise holders on their way to success.
What do their franchisees have to say?
Matt Keyser, owner of PickUp USA Fitness, Madison Heights says, “I was exploring other franchises related to the sports industry for years. But nothing sparked my interest. However, that was until he discovered PickUp USA Fitness. Impressed by what he saw as a great idea, he reached out to the president and founder Jordan Meinster.” He further adds, “After my first conversation with Jordan, I knew 100% this was the franchise for me. It was something that no other company is doing at all. Fitness is such a fast-growing industry right now, so organized PickUp basketball with referees was just a perfect fit because basketball is a passion of mine and my family too.”
PickUp USA Fitness is less than four years old as a franchisor and is successfully operating in 6 states with additional sites pending in 3 other states. It envisions itself to be a nationwide brand that will be operating in all 50 states and possibly beyond. Their focus is on delivering healthy returns at each franchise location and keep refining the business model to ensure PickUp USA Fitness delivers world-class amenities to the customers and strong economic returns for the franchise owners.
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