Outlaw FitCamp: A passion for changing lives

Fitness

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A lot of us find ourselves muddled when it comes to choosing the right place to work out. With so many big-box gyms, fitness studios, yoga classes, group classes, etc., it gets hard to decide which one will work. Hence, we find ourselves shuffling from one place to another until we find the one that feels like home. But why is it so difficult to make this choice in the first place. To begin with it, apart from the basic criteria such as location, budget, and personal goal, it depends on the quality of services and environment offered by the facility to their customers. After that, it comes down to the results and the level of engagement, enjoyment, and satisfaction in the training sessions. For instance, one of the downsides of choosing fitness studios is the repetitive and humdrum routines that pose the risk of getting injuries and hitting the plateau despite offering personalized attention with specifically designed and structured classes. That’s exactly where Outlaw FitCamp, an indoor Bootcamp and personal training brand, differentiates itself. To shed more light on it, we sat down with the Denton county’s best personal trainer, and the owner of Outlaw FitCamp, Jesse James Leyva, who has come a long way in the industry starting from riding a BMX bike as a young athlete. 

Outlaw embodies an encouraging community, with personalized attention from professional, certified trainers educated on the best fitness techniques – and how to safely perform them. Our philosophy is based on Progress, Not Perfection.

Aspioneer (A): Please tell us a bit about your brand and the motivation behind this endeavor. How do you think it helps your clients in achieving their goals?

Jesse James Leyva (J): “Outlaw FitCamp was launched as a sister company to Jesse James Fit in 2014. And it just won the 2020 Best Indoor Bootcamp in Denton County—for the fourth year in a row. Outlaw FitCamp is not a “typical” gym, where people walk in and work-out. Members book classes that are very small in size, affording trainers to really get to know all members, their goals, what level of fitness they’ve achieved, how to “push” them in the right ways, or help them safely modify exercises. Outlaw embodies an encouraging community, with personalized attention from professional, certified trainers educated on the best fitness techniques – and how to safely perform them. Our philosophy is based on Progress, Not Perfection. We want you to be better than the day before. We understand that one-on-one attention in fitness produces greater results – and you’ll find that personalized attention with us. We don’t pit our members against one another to compete for the highest scores. Our members encourage and motivate one another – keeping the workouts and atmosphere upbeat, entertaining, and fun.”

A: What is it that motivates you to keep going despite several challenges being a part of a highly competitive industry, and distinguish yourself as a credible fitness partner?

J: “We strive to provide a tight-knit fitness community based on long-term development where members exceed their personal fitness goals with the help and support of our expert, certified trainers, and encouragement from fellow Outlaw members. Every aspect of Outlaw FitCamp involves a personalized relationship with trainers. We understand that one-on-one attention in fitness produces greater results. Outlaw FitCamp trainers are certified, background checked, and go through a rigorous hiring process – and receive continuous training throughout their employment. Outlaw FitCamp provides a mastermind group for trainers providing them access to senior-level guidance and techniques to level-up their skill set. Our trainers specialize in a variety of fitness areas – athletic training, weight loss, rehabilitation beginner, youth, endurance, bodybuilding, muscle toning, and more. No matter your fitness level, age, or desired health goals, you’ll have the support and accountability assurances in place to succeed.” 

Our expert personal trainers work alongside you and help modify exercises during more advanced movements as necessary.

A:  It’s quite evident that your service model suits people of all demographics irrespective of their age, shape, size, or goals. But serving a wide customer base also means you need to be consistent and yet flexible enough to allow growth. Apart from personal training, what are the other programs that you offer leading you to accomplish thousands of satisfied and thriving clients?

J: “Outlaw FitCamp offers a variety of services such as FitCamp group classes, personal training for individuals, small group fitness training, and VIP coaching. It serves clients at all different fitness levels. We put the ‘fit’ in the ‘FitCamp’. Our classes are suited for all fitness levels and accommodate all fitness goals. Our expert personal trainers work alongside you and help modify exercises during more advanced movements as necessary. Our FitCamp’s popular 30-minute functional interval training (FIT) contains full-body movements maximizing multiple muscle groups through multi-directional exercises and focuses on select muscle groups each day never repeating the same workout and is always challenging. Interval training includes intense bursts of exercise followed by short recovery periods to maximizes metabolic conditioning and increases the number of calories burned in a short period. Through Ultra Fit, we want you to reach your health goals without feeling like you’ve taken on a second job. Three sessions a week is all it will take to transform the way your body moves and feels. We offer a variety of packages to fit any of your needs. It’s the best of both Personal training and FitCamp without the heavy price tag. Our Ultra-Fit plans offer one session working directly with a trainer a month or one session a week plus access to the group classes to meet your budget and help you get or stay on track. Results in just 6 weeks- you will see your body changing and feel the benefit of our program. Whatever your goals may be our dedicated team will help you get there safely. Apart from training, we also offer Nutritional Support along with any personal training package. We take a practical approach to meal planning fit for your lifestyle and one you can maintain long after you’ve reached your goals.” 

“To conclude, with us, you combine your passion with purpose. A fun fitness franchise, where friends become family, and personal health and happiness make profitable partners.”

A: What are you most excited about in the coming years? As a President and CEO of Outlaw FitCamp Franchise LLC, what do you expect from your franchise partners and how do you make sure they have all the tools they need to fulfill those expectations?

J: “I want to help people change their lives. And that’s what I’m so excited about. By investing with us and by buying an Outlaw FitCamp franchise, we’re there right by your side. We’re going to be there from start to finish. In 2018 we opened Outlaw FitCamp for franchising. In this short time, we have set up six new franchise locations and ten more are on the way! Currently up and running FitCamp locations are in McKinney, Flower Mound, Hickory Creek, and Little Elm. Plano, Keller and Fort Worth opening soon. We want owners who are excited about our business model; have an outgoing personality; have some business, marketing, and/or management experience; and who are involved with their communities. Of course, an appreciation for a healthy lifestyle and a desire to achieve success is just as important for your future with us. The biggest perk of franchising with us is that we offer franchise at as low as $49,900. Also, although, Outlaw FitCamp doesn’t provide any financing directly; however, we may help the franchisees find commercial financing if they qualify as we are approved by the US Small Business Administration (SBA) for SBA guaranteed loans. We offer Veterans a 15% reduction of the Franchise Fee, in appreciation for their service to our Country. To get started we will work with our studio owners to determine the best territory for the Studio location, then we’ll help them find the best location within that territory, help them negotiate the lease, and secure an approved construction firm to build-out space. Once they’ve leased their location, construction remodeling can take 90-120 days, depending on local conditions and regulations. We allow up to one year to open an Outlaw FitCamp franchise; however, our experience has been that from signing a lease to opening has averaged six months or less. Moving forward, to help our franchisees achieve the success they strive for, we have proven effective and fun marketing campaigns, events, and promotions that the members will love – and they will refer their friends to them! In addition to this, Certified Personal Trainers are a key part of our concept and company. Unlike many of our competitors, we start by hiring only Certified Personal Trainers. But we don’t stop there— we then train them on our Outlaw FitCamp style and provide a team of experts that they can access any time.”

“To conclude, with us, you combine your passion with purpose. A fun fitness franchise, where friends become family, and personal health and happiness make profitable partners.” 

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