Breaking Barriers and Building Bridges
Despite the success Gould has experienced, the journey to establishing herself in a traditionally male-dominated space has not been without its challenges. While Gould acknowledges that the consulting industry has seen growing female participation, she recognizes that women—especially women of color—still face an uphill battle when it comes to being seen as equals in the industry. “The challenge, especially early on, was learning how to frame my work and approach. It’s not about gender, identity, or race; it’s about the expertise you bring to the table,” Gould says. “That understanding has been critical in how I navigate my role. We deal with issues that affect everyone—regardless of gender, race, or social status.”
Fortunately, Gould was able to build a network of supportive mentors, including Sabrina Kinckle, the co-owner of Kelbree Consulting, who became a guiding light in her early days. “Sabrina unknowingly became my mentor,” Gould shares. “I came to her looking for guidance on how to turn my vision into a business. Her mindfulness, logic, and clarity provided me with a blueprint for success. Even now, our relationship has grown into a partnership that continues to shape how we approach our work.”
Innovative Strategies and Successes
Gould’s approach to consulting is rooted in education, collaboration, and partnership. While many consultants rely solely on their expertise, Gould emphasizes the importance of fostering relationships with stakeholders in both the public and private sectors. “In consulting, it’s not enough to simply advise,” Gould says. “You need to understand the broader context in which you’re working and collaborate with others who have the same goal in mind. That’s where the real impact happens.”
This collaborative mindset has allowed J Gould Consulting to help clients navigate the complexities of public policy and advocacy. One of the firm’s most significant achievements was helping two different industries successfully pass bills through the legislative process, which were signed into law by the governor of California. While the victories were important, Gould notes that the real reward was the empowerment of her clients—giving them the tools to advocate for themselves and make change in their communities. “It’s not just about getting a bill signed. It’s about creating an environment where people can advocate for their needs, understand the legislative process, and have a voice in the decisions that affect them,” Gould says. “That’s the real impact of our work.”