Real Food that Tastes Good
By quoting, “decades later, our mission remains steadfast – to make food that we would proudly serve our own family,” she emphasizes over the company’s commitment to developing real food that also tastes good. “Food with no additives, no substitutes, and no names that you can’t pronounce,” adds Jasmine. As a plant-based food manufacturer, its mission is grounded in developing healthy plant-based food for the sake of environmental sustainability, as well ethical reasons out of concern for the wellbeing of livestock, which remains a cornerstone value for the company.
“We are always fresh, made in Canada, and aim to use premium local ingredients to produce good food that is simply good for you. Our products do not contain animal products or by-products,” adds Jasmine. She proudly highlights that the company is vegan, cruelty-free, and free of common allergens and that its products are made with vegetables without the taste of meat. With the majority of its premium ingredients, Big Mountain strives to stay true to its goal of providing naturally vegan products. “In a world where opinions on what’s healthy are always changing, we stick to what we know: that real food is always the best. Our family heritage comes with a responsibility: to stay true to our principles of sourcing local, cruelty-free and sustainable, plant-based ingredients,” asserts Jasmine.
Customers, employees, and partners-centric organization
Being a women-owned family-operated manufacturing business, Big Mountain cares about its production and peers in the manufacturing unit. Jasmine believes that ‘business is about more than making a profit’. The company feels obligated to care for its customers, business partners, and employees, as well as to protect the resources on which it operates and the earth’s resources as a whole. “We have a responsibility to care Partnering with responsible suppliers, reducing the impact of our operations, taking care of our employees, and contributing to the communities where we live and work, has enabled us to grow and foster improved sustainability practices for over three decades,” says Jasmine. She truly believes in supporting the community as her efforts are just restricted to commercial transactions. “Caring for people and contributing to communities is integral to who we are,” she continues. They partner with local farmers as a step towards contributing to the community. This partnership with local growers adds direct fuel to the local economy since these growers buy supplies and pay bills locally, thus supporting the community with the growth of local jobs, stronger communities, and ultimately keeps people and the economy working.
Jasmine’s gesture of compassion doesn’t end here, as millions of families across North America struggle with food insecurity. Each year Big Mountain contributes thousands of pounds of product to help local food banks and meal prep companies that feed those in need. Its approach to community investment is guided by the company’s values and commitment to eradicating hunger and supporting animals. In 2021, it partnered with Kindred Farms, an organization that brings people, animals, and nature together to improve the emotional well-being of the community. “Using animal-assisted intervention, horticultural therapeutic activities and nature-assisted activities they are able to affect change in the hearts and lives of the people and animals who need it most – healing hearts – one person, one animal at a time,” she asserts.