There is something serendipitous about Founder and CEO Jerry Clum’s journey towards founding Hommati.
Jerry has been an entrepreneur for pretty much his entire professional career. Spending the past 22 years in the franchising industry and having owned 11 franchises as a franchisee, he has consulted for hundreds of franchisors and has created multiple franchise models helping over 1,000 individuals become franchise owners. His previous venture, Comfort Keepers, provided in-home care to the elderly. Jerry with his team grew the company to over 750 franchised locations and $350 million in annual revenues. But he had other plans. He sold the company to retire early. Soon enough he had another realization, retirement wasn’t for him. So he decided to sell his home, move somewhere else and probably start something new. “At the listing presentation, my life was changed forever. The agent who listed my home had been in real estate for over 20 years and is one of the top 100 agents in the world. I fell for her and we’ve been together ever since. That was seven years ago. Both being business minded, we would brainstorm about some of the problems in the real estate industry,” says Clum, looking back. “I guess I’m wired a little funny, because I kind of love problems.”
Times are changing and so is the real estate market. Jerry realizes that the days of Real Estate Agents just putting a sign in the yard, holding an open house and advertising in the classifieds are gone. Agents need to provide their clients with innovative technology to stay competitive in today’s real estate market. “Millennials are going to be the majority of homebuyers by 2025. They were born using technology and expect a digital experience in almost everything they do. Because they grew up with video games and computers, they are more visually based than previous generations,” highlights Clum. “92 percent of homes are being found on the Internet. In order for a home to get noticed in all the clutter out there, real estate agents need to use dynamic visual content.” That’s where Jerry’s company come in.
“In order for a home to get noticed in all the clutter out there, real estate agents need to use dynamic visual content.”
Step Into: The New Reality of Home Buying
Founded in 2017, Ohio based Hommati offers innovative ways to actively respond to the changing needs of real estate professionals, homebuyers and home sellers through the use of cutting-edge technology. Through their services, Hommati provides dynamic visual content that millennials demand, allowing potential buyers to experience a home from every perspective even before they step inside. Whilst providing innovative services and dynamic visual content such as 3D Home Tours, Aerial Drone Videos, Ultra HD Photography, Video Slideshows, Augmented Reality, Hommati helps real estate agents get their listings noticed more quickly, win more listings, sell more homes, sell them faster and often for a higher sales price.
The complete list of innovative and much-needed services Hommati provides to real estate professionals includes:
● 3D Interactive Home Tours
● Virtual Reality Home Tours
● Virtual Home Staging
● Aerial HD Video / Stills
● Floor Plans With Measurements
● Ultra HD 34MP (up to 4K) Photography
● Sign Placement / Removal Service
● Lockbox Placement / Removal Service
● Hommati Curb Leads, real-time SMS text message leads from buyer drive-bys
● Augmented Reality Services
● Door Hanger Services
● Hommati Website and App
● Free Automated Brochure Creation of home listings
● Quick turnaround time
Furthermore, Hommati has also developed the world’s most technically advanced mobile app; Find My Home app, for searching homes for sale. The ‘Find My Home’ feature will automatically find the perfect home for the users (potential buyers) while they’re running errands and going about their typical day. The mobile app notifies users when they are near a home for sale that meets their criteria. The ‘Find By Pic’ feature allows users to take a picture of a home for sale and then it automatically brings up the listing details. AR Home puts a ‘digital clone’ of the Real Estate Agent in front of the home so the agent can introduce themselves to potential clients as well as turning their existing paper business card into an agent biography video while the card is in the user’s hand.
Unique Value Proposition
But what is it, in particular, that makes Hommati so attractive to its would-be franchisees?
As a home-based model, Hommati allows franchisees a low overhead, quick ROI, and recurring revenue. This allows franchisees to first run the business as owner-operators with no employees and scale up as they grow. The complete benefits of a Hommati franchise can be described as:
● Low Franchise Fee – Only $18,900
● Low Start-up Costs – As Low as $15,990
● Recurring Revenue Model – From Monthly Membership Fees
● Low Fixed Monthly Overhead – As Low as $870 Per Month
● Home Based, Non-Brick & Mortar
● High Margins, Digital services – Low Cost of Goods Sold
● Fun, Exciting and Rewarding
● Set Your Own Work Schedule – Full-Time, Part-Time
● Owner/Operator & Executive Managed Models
● Large Unrestricted Territory – One Franchisee Per 200K Population
● All Training Provided Including Your FAA Remote Pilot License
● No Photography Experience Necessary
● Cutting Edge Technology – 3D Camera, 4K Drone
● Hommati’s Turn-Key Proprietary Marketing Program
● On-Going Sales, Operations, Marketing, and Technical Support
Another significant advantage is that Hommati also has very little competition. At the same time, Hommati offers a plethora of opportunities to grow. The statistics prove the same:
● According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. (RIS Media )
● 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos. (National Association of REALTORS®)
● As home shoppers browse relevant listings, properties with video are pushed to the TOP of the search results for several of the larger online real estate sites.
“The real estate agents that have used Hommati appreciate the fact that its dynamic visual content increases their inquiries by up to 403%. They also appreciate the fact that, unlike other real estate websites we do not sell their leads to other agents, we do not allow other agents to advertise in or around their listings and we give them all the leads generated from their listing for free,” shares Clum. “We are adding tremendous value to real estate agents by offering them more ways to market homes and to get services at a cost that is unprecedented. It’s a win-win for all.”
Evolved, adapted and ready to lead.
Geared up for Change
With such offerings, it’s no wonder Hommati is growing quickly, with 50 franchisees already open in 22 states. “While we want to grow quickly, we feel it’s important to control our growth and only award franchises to the candidates that best fit our model,” says Clum. “We are very particular about who is awarded a franchise. We’re looking for candidates who are extremely passionate about this concept, who are good communicators, who aren’t afraid to go out and talk to agents and who want to follow a system.”
Jerry Clum, Founder & CEO, Hommati
Ideal candidates would be self-motivated individuals with sales and/or management experience. Those having photography and/or video editing experience have a clear advantage and those already in the real estate industry in some capacity are seriously considered. “Top franchisees are those individuals that are not afraid of putting in the hours necessary in building a business and enjoying the fruits of their labor,” shares Clum.
What’s more? “It’s also a pretty fun business as well,” laughs Jerry. “There is really nothing else like it out there. We are changing the way real estate agents do business.”
We are glad he loves problems…
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