Are you aware of the quality of the air you breathe? Air pollution is a major threat to the new civilization. With rising levels of toxins in the air every day, the impact on human health and the environment is getting severe. Based on long- and short-term exposure, it has different consequences including allergies, headaches, anxiety, fatigue, respiratory diseases, cardiovascular diseases, neuropsychiatric complications, and even cancer in the worst cases. Now the question arises- what measures are being taken to address this issue? Several policies, awareness campaigns, and reformed ordinances are into play all around the globe to contain harmful emissions on a large scale. In the meantime, let’s look at the immediate safeguards such as allergy masks or the air pollution masks specifically designed to keep out the airborne pollutants and protect us from the damage. But do we ever use them? The answer in most cases would be a big fat no. The reason being most of us still don’t consider this a grave situation and therefore we are not ready to compromise our carefully assembled ‘look for the day’ with a mask that makes one look as if they are ‘carrying a disease’.
Hazel Solle, who grew up in the countryside in Costa Rica faced the reality of this matter when her husband, Carlton Solle, got sick due to poor air quality while on a trip to China. When the doctor suggested using the air masks Mr. Solle was reluctant and wished if there was something better than those white masks that made him look like a person bearing afflictions. As they returned home, on hearing what had happened, Hazel remembered the time when she was just a little girl. Her favorite toys growing up were two hand-me-down dolls whose clothes were worn out and old. Therefore, anytime she got her hand on fabric scraps, she would try and upgrade their outfits by making scarves and such, since the scraps weren’t big enough to make a whole new outfit out of them. Reflecting on this memory gave Hazel and Carlton the life-changing idea to make ‘Bioscarf’ that would serve as both- a fashion accessory and a protective mask. After the successful launch of Bioscarf, they realized that their unique design can have a lot more applications if integrated with traditional apparel and that led to the formation of G95 Inc, which is based in Georgia, USA.