Connecting the dots
Zac Muir: “Great leadership means a firm understanding of reality—and that understanding cannot be achieved without truly understanding the numbers that dictate where your business is going. That’s where Sisu started, by pulling in all the metrics that matter for a successful real estate team, overlaying them with goals, and helping teams operate at a higher level of accountability.
We found with time that this data could be used for so many other purposes, which made our mission that much bigger. Today, Sisu paired with a good CRM are everything a real estate team needs to run their business. We connect all the other processes and systems to create a streamlined workflow, and we have many clients who operate with less headcount at 1000+ transactions than they did at around 200 transactions.”
Easing the pressure
Zac Muir: “There is tremendous pressure in the real estate industry on two fronts. First, the pressure on agents to lower commissions, and second, the pressure on brokerages to recruit and retain agents. While the average real estate agent does less than two deals each year, Sisu agents on the majority of our teams are averaging well over 10. We credit this to the value of teams in real estate, which is a model that provides a tremendous amount of support to agents through coaching, training, systems, processes, and direct operational support. This is the future of the industry, and we believe that only the agents who can operate at this level (because they are powered by teams with these resources) will be able to compete in a meaningful way. The rest of the agents will pick different careers or end up on a discounted commission model. We also believe that agents who can create a home base for their transactions, where it’s visible and transparent exactly what they are doing for the client (think Pizza Tracker for real estate), will have a much easier time winning clients and maintaining elevated commission rates for elevated services.”
A humble beginning
Zac Muir: “I’ve always loved to write. To me, writing is the art of turning complex ideas into words that teach. I interned with a software company in college and found that writing was where I was best able to add value. I loved it because every article I wrote was also an opportunity for me to learn and grow. After my first internship with a software company, I started writing freelance for all kinds of different tech companies through contracts I found on Upwork.com. This helped me grow my knowledge of the industry. One of my clients at the time was Sisu, and when they offered me to join as their first sales representative, I was all in. Since then, it’s been a journey of learning and taking on new challenges as they present themselves. I’m extremely grateful to my boss, Frank, who has always allowed me to take on bigger and more complex challenges, even when those challenges may have seemed above my experience level. My personal growth has always mirrored the difficulty of the challenges facing me, so I am grateful for the chance to tackle those problems.”