Woofie’s franchise: An opportunity to be taken
The pet industry has been the hub of business opportunities. Especially the franchise system where the path to success and financial independence is already laid down. Unlike the conventional business system, it does not have the uncertainties and risk of unbearable financial loss and hence is the most sought-after form of business. Having studied the effectiveness and success bearing nature of this business model, Woofie’s started franchising in 2019.
One clear advantage of owning a Woofie’s franchise is that it’s a mobile concept that does not require expensive retail space, which results in a lower investment (under $200K) and quicker onboarding. But to be a part of the Woofie’s franchise system, the aspiring franchisee, must be an avid animal lover. They also need to have a flair for customer service and the willingness to keep raising their standards consistently. Having fun at work is a part of Woofie’s culture and getting to know pets and their parents is a part of the daily work. The franchisee must have the quality to make work fun and provide exceptional service to pets and their parents. The franchisee should feel what a pet parent feels.
After the initial training period, comes a crucial phase where the franchise enters the deep waters of real business. So Woofie’s offers its franchisees ongoing practical training and support. To ensure that the franchisee receives the required support at every step, a corporate team conducts monthly meetings with them. The franchise partner also receives direct access to Leslie and Amy for expert guidance. With the clear path towards success laid down, the franchisee just needs to follow the process.
Adapting During Tough Times
As coronavirus started spreading across the world, Woofie’s witnessed a reduction in demand for pet sitting and dog walking. However, the demand for their mobile pet spa service skyrocketed. Woofie’s pivoted and rolled out its curbside grooming services where clients drive to their office locations and drop off their pet without having to leave their car. To make their services as contact-free as possible, Woofie’s continues to be very stringent about following the safety protocol set forth by the CDC and has made the necessary adjustments.
The pandemic has been difficult and challenging for everyone. With many needing help in some way, Woofie’s decided to use this as an opportunity to serve their community. To show respect and appreciation for the hard work of local healthcare workers, Woofie’s staff gave free walks to their dogs to ease some of their burdens. As some of the team members relied on Woofie’s as their sole income, Woofie’s made sure that 100% of the cost of concierge services went directly to their team members. “We consistently promote Woofie’s team members from within and always look for ways to support them personally and professionally,” shares Reed. “Woofie’s culture has always been about teamwork and being of service to others. We hold a big annual fundraiser each year called Paws & Claus where pets get their photo taken with Santa and all proceeds go towards a local pet rescue or charity. Over the years we have raised over $25,000 for these charities! In addition, we also donate the proceeds from our “Yappy Hour” events to local rescues and charities.”
Post pandemic, Woofie’s plans to bounce back and achieve some serious growth. With a clear vision and goals for their three franchise partners, Woofie’s plans to support them to be the best versions of themselves, and achieve the time and financial freedom they desire. Woofie’s plans to not just grow, but grow itself into a national brand. “We plan to expand beyond Northern Virginia and offer Woofie’s franchise opportunities on a national level,” mentions Reed.