EXtrance is built to transform the way investments are managed. To start, it comes with a stunningly simple user interface that gives investors full transparency and control of their investments. All the data that users share on the platform is secured using private blockchain networks powered by the HyperLedger Fabric, creating infallible distributed data storage and the highest possible digital security.
Powered by next-gen AI and machine learning, users get a lot more out of their investments through hands-off lightspeed data ingestion and automated portfolio roll-ups. If that wasn’t enough, EXtrance’s anomaly detection and predictive analytic capabilities utilize advanced neural networks and machine learning to automatically alert users of potential strategic operational opportunities as well as errors in accounting data.
The platform also allows organizations and individuals to streamline their treasury and banking operations with workflows such as capital calls, distributions, co-invests, and additional fundraising efforts. Real-time insights into property performance, allow investors to react quickly to market changes and adjust their strategies accordingly. All of these are integrated into the platform with all major banks and capital partners ensuring a hassle-free user experience.
The EXtrance marketplace reduces pressure from withdrawal requests for the fund and offers retail investors a more attractive solution. This is also the only platform where limited partners can trade positions in a fund or investment amongst themselves or with the larger pre-vetted EXtrance Ecosystem. “By growing your fund through a first-of-its-kind “Growth Opportunity Call,” your existing investors and other pre-vetted investors can fund new developments and acquisitions via the Marketplace. This can be done on a deal-by-deal basis or a fund-by-fund basis.” shares William.
A Modern PropTech Leader
Managing investments has always been a complex task, something that William is well versed in. Being able to identify the potential for disruptive technologies, and adapting to changing dynamics and innovation within the real estate investment space has propelled the Extrance team ahead of the competition. “The technology landscape is constantly evolving, and being able to pivot and adapt quickly to new trends and market shifts is crucial. Our ability to stay agile and embrace change has enabled us to seize opportunities and mitigate risks effectively,” he shares.
As a leader and an innovator, William strongly believes that building a strong, motivated, and skilled team is paramount. He sets clear goals, fosters a collaborative culture, and empowers his employees with all the necessary tools and time to contribute their best work. Additionally, transparent and open communication with all employees and stakeholders has always helped William convey his company’s strategy and stay true to his vision. “Effective communication is essential for fostering trust and alignment among employees, stakeholders, and investors,” says he.
From a customer standpoint, understanding the needs and pain points of their customers remains at the core of the EXtrance business model. William constantly seeks the feedback of his clients and uses it to enhance his products and services, ensuring that they genuinely address the challenges faced by real estate professionals, property owners, and investors. A robust feedback loop with customers and users helps Lively understand and cater to their evolving needs and preferences.
While strong management capabilities and a responsible budget have been key contributors to EXtrance’s growth, Lively has gained a stronghold in the market by building strategic partnerships with other technology companies, real estate firms, and industry organizations. “Successful tech leaders understand that calculated risks are part of any growth strategy. It’s crucial to assess and manage risks effectively to maintain the company’s financial health and reputation,” he shares.
Staying Current
Staying up-to-date with new technologies and gaining an in-depth understanding of markets is crucial for success in the tech industry, especially in a field like Proptech. William’s commitment to lifelong learning through any means necessary has ensured that his company remains innovative and competitive. “I stay curious and regularly invest time in studying emerging technologies, industry trends, and market developments. This can include reading books, research papers, blogs, and industry publications,” he mentions.
A regular at industry-specific conferences, events, and seminars, Lively seizes every opportunity he can to network, learn from thought leaders, and gain insights into the latest innovations. As a prop-tech leader, he remains focused on building a strong network of peers and seeks advice from experts who provide him with valuable insights and guidance.
At EXtrance, William also likes to invest in comprehensive market research to better understand his target audience, their needs, and market dynamics. This includes analyzing data, conducting surveys, and studying competitors to identify gaps and opportunities. “We keep a close eye on industry reports and insights from reputable analysts and research firms. These reports often provide valuable data and trends that can guide our strategic decisions,” he states.
Within his organization, William encourages his cross-functional teams to share their knowledge and insights with each other. “Different team members may have expertise in various areas, and their input can be invaluable for understanding market dynamics and technology trends,” he states. Often encouraging thought leadership within EXtrance, Lively motivates his team members to research and share their insights and expertise through blogs, webinars, or speaking engagements.
"Ethical leadership, responsible innovation, inclusivity, and sustainability should be at the core of your strategy as a tech leader."
Upcoming Trends to Watch Out For
With new technologies surfacing from the horizon ever so often, William and the team are poised for what’s to come. “AI and machine learning will continue to play a pivotal role in Proptech. Predictive analytics and AI-driven insights will empower real estate professionals to make more data-driven decisions, from property valuation to personalized property recommendations, says he.
Additionally, with the incorporation of blockchain technology in real estate, transparency, security, and efficiency in property deals will continue to grow reducing fraud and minimizing the need for intermediaries. “The development of smart cities and the integration of the Internet of Things (IoT) will continue to drive innovation in Proptech. IoT devices will be used for smarter building management, energy efficiency, and improved urban planning,” shares Lively.
Along with the incorporation of VR/AR technologies for property planning and viewing, there is a surge in the emphasis on sustainable and eco-friendly solutions in real estate. Enhanced property management software like EXtrance will continue to streamline operations for property owners and managers.
In the COVID-19 aftermath, the focus on health and wellness in real estate has accelerated. Building designs and amenities will prioritize air quality, touchless technology, and overall occupant well-being. “The sector’s future will be marked by increased efficiency, sustainability, and user-centric solutions that cater to the changing needs of property owners, buyers, and renters,” William says. Moreover, the rise of remote work and hybrid work models is leading to an increased demand for flexible workspaces.
Utilizing its advanced capabilities, EXtrance will continue to optimize real estate investment portfolios by identifying the best mix of properties based on return on investment, risk, and other factors. Their generative AI models are built to forecast market trends and property values with a high degree of accuracy and automation, significantly reducing operational costs in the real estate investment process.
Machine learning will also incorporate environmental, social, and governance (ESG) factors into investment decisions. This is in line with EXtrance’s emphasis on sustainability and responsible investing in the real estate sector today. “The exciting aspect of working on Generative AI and ML solutions for predictive analytics in the commercial real estate financial investment space lies in the potential to transform the industry, enhance decision-making, reduce risks, and create more efficient, data-driven investment strategies,” William states.
Advice to Tech-leaders
“Ethical leadership, responsible innovation, inclusivity, and sustainability should be at the core of your strategy as a tech leader. By prioritizing these principles, you can contribute to a digital future that is not only technologically advanced but also inclusive and sustainable, benefitting all of society,” concludes William Lively.
