One can never care too much over what to wear when there’s an opportune event to go to like an interview or a first date. Especially for women who go through several changes through their lifetime due to wavering hormonal and reproductive cycles, the selection becomes even more laborious when you have to deal with issues bigger than just how you look, for instance, heat flashes, dryness, night sweats, tenderness, varying body temperature, etc. Through all this hustle, most of us often find ourselves practically living in the same old gym pants and t-shirt throughout the week until it doesn’t work anymore. The reason behind this is pretty simple: they require much less to almost no maintenance and let’s face it nothing beats the comfort.
Two friends from North London, Nancy Zeffman and Eileen Willet, together striving to achieve work-life equilibrium and trying to find their solace in random exercise sessions, came across the same realization as they were walking their dogs one day. But the fact that they had to change to their professional outfits for work-related meetings leaving them longing to get back in those leggings gave them their light bulb moment. Nancy recalls, “We wanted to keep all the qualities of wicking, stay fresh, comfortable clothing, but in more stylish, everyday luxury pieces that we would want to reach for every day. As our children left home for the university and work, we had some more time on our hands and thought that Cucumber could fit neatly into our lives.”
Following their instincts, both Nancy and Eileen gave up their professional commitments and worked their every waking hour to bring the idea to actualization. Being a tiny start-up on a shoestring budget, it became necessary to look at things differently for Cucumber. So, they started to look for innovative routes to find solutions and unconventionality became their style. Nancy says, “It’s been full steam ahead with Cucumber- a rollercoaster ride. We’ve willingly shifted our priorities, met some incredibly inspiring people, learned so much that we didn’t even know we didn’t know, had time to reflect on how to manage an ethical business and deliver quality clothes – it’s been hard work and fun, we have belly laughed through so many challenging moments.”