AR technology may be commonly known for gaming and entertainment, but more and more traditional industries are starting to leverage it. This includes some of the oldest professions, such as construction and job training. By applying AR technology to job training, there is no longer a need for new hires to read dense manuals or sit through day-long presentations, both of which can be expensive and time-consuming. Instead, AR lets training departments create on-the-job experiences that new hires can train with. For example, new factory workers can become comfortable with high-powered tools they’ll be using without the risk of doing it wrong or sustaining any injury. Again, AR technology is providing greater insights into projects before they are put into motion. Today, AR experiences allow architects to visualize how a building will fit into its surrounding areas without the need to create cumbersome or costly physical models. Instead by presenting the models up front with a level of detail beyond any drawing, builders and their clients can pinpoint any possible issues before the build starts, ultimately closing the gap between design and completion. Additionally, with AR, there is no need to imagine the finished product because it can be seen right in the real world. So, if you are building your dream home, you’ll never have to worry about the master bedroom being too small because you can experience the home before it is ever built!
With AR, the world is moving into the next stage of media consumption. Sounds exciting? Conversely, the AR industry is still in its infancy and several endless use cases for incorporating AR into everyday life and work are yet unexplored. "I've been in the industry for many years already and for many years I keep hearing, "this is the year AR goes mainstream" but it still hasn't happened yet. We need to move away from the hype and roll up our collective sleeves to get mainstreamed AR experiences which provide actual value", asserts Matan Libis, CEO of WakingApp who foresees AR beyond the obvious coolness of the technology to where it becomes a living breathing tool.
To the Founders of Waking App, their rationale is clear: People are fed up by the time-consuming, costly solutions available that require dependence on programmers and third-party licenses. WakingApp has decided to create something better and Libis has positioned WakingApp perfectly to capture this need.