For any business or solution, Marketing is a highly vital tool that helps to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement with the target audience. Any new offering needs to be brought to market and commercialized. No matter what area a business focuses on, it can take advantage of the plethora of benefits marketing can offer to expand and enhance its visibility.
Founder and CEO of Agency 6B, Victoria “Vix” Reitano, is a revered award-winning Fractional Chief Marketing Officer (CMO). A Forbes NEXT1000 Founder and an IIN Certified Holistic Health Coach, Vix specializes in strategic marketing and advertising plans focused on generating qualified leads to increase revenue and help founders and corporate teams achieve their business goals in record time.
“My company is a Fractional CMO consultancy with a team dedicated to executing the plans and strategies I create for clients. The team structure is designed to allow multi-passionate creatives to learn how to effectively manage strategy as well as the creative needs for all campaigns,” shares Vix.
Ushering in a New Era of Marketing
On the mission to support executives, founders, and teams in creating sustainable marketing strategies, Vix has been serving as a marketing professional for over 15 years. She built her reputation in her 20s while working in-house at ABC’s LIVE with Kelly Ripa, Telepictures’ Bethenny Frankel Show, Time Inc.’s This Old House Magazine and NBC’s Meredith Vieira Show. “In my early 20s, I had six jobs in five years and saw the same thing in every department I worked – burnt-out creatives with no balance and no inspiration,” she mentions.
Tired of working around the same old mundane marketing tactics, Vix decided to go back to her undergraduate roots. She began leveraging her personal digital brand and started to take on side hustles to fulfill her creative passions. This led to Vix developing a revolutionary marketing framework –The Lead Generation Funnel (LGF) – a process that enabled her to turn her side hustle into an award-winning agency in no time.
“I built a six-figure business in six weeks in 2015. I was 27 years old, single, child- and pet-less and completely sure of one thing – I wanted the balance and freedom to build a life that loved me as much as I loved my career,” shares Vix. In 2020, Vix led her agency to witness a growth of an astounding 843%. She credits her unprecedented success to a no-nonsense fully transparent approach, word-of-mouth referrals, and her proprietary process, The LGF Framework™.
Known for generating fast and scalable results, Vix focuses on campaigns that will quickly achieve her client’s business goals to ensure that they – and their teams – see an impact in their workflows, their lead quality, and their revenue stream. “The biggest problem with marketing for all teams – at every stage and size – is that there is not enough time to be strategic. My company solves that problem by putting a four-week system in place along with my signature Lead Generation Funnel Framework to ensure that your marketing is proactive instead of reactive,” states Vix.
Vix has now supported omnichannel digital marketing campaigns for global brands like the United Nations, national institutions like The Ad Council and This Old House, and e-commerce and retail giants like Cohen’s Fashion Optical and Tommy Bahama Spirits. She has garnered unparalleled recognition and a wall full of awards for her groundbreaking strategic contributions to organizations across the world.
Creating Multi-tiered Solutions
Vix Reitano provides marketing strategy and management services for small and medium-sized businesses. Her organization is unique because it provides solutions from the top of the sales and marketing funnel – Brand Awareness – through the bottom of the sales and marketing funnel – Retention and Referral.
When working with Vix, every client begins their journey with a 30-Day Jumpstart, followed by a 90-Day FastTrack where Vix and her team build the foundation of their business to align with their client’s unique vision. “In all engagements, as a Fractional CMO, I bring my expertise and experience – 15+ years of it – to provide strategic and operational leadership to help you achieve your business goals,” she states.
As a consultant, Vix works directly with clients and their teams to manage paid ad campaigns, and marketing strategies to streamline operations to increase clients’ revenue, while as a coach, she works with clients 1:1 or in group coaching programs to help them leverage the same method she used throughout her journey as an entrepreneur. Due to the impact of her strategies, Vix has also appeared on The TODAY Show, The Skimm, CNBC, Business Insider, and Forbes to name a few.
Determined to shift the focus on strategic plans and leverage all of the automation technology available, Vix likes to ensure that corporate executives, their teams, and small business leaders alike understand that marketing and sales require a clear plan. She believes that a well-thought-out and data-driven strategy and easy-to-understand key performance indicators are imperative to measure results. “I built my business through my own network and continue to do so to this day. Branding yourself is key – and it doesn’t take an intense amount of effort either,” she states.
"The biggest problem with marketing for all teams – at every stage and size – is that there is not enough time to be strategic."
To Stay Ahead of the Curve
Vix’s ability to identify trends while continuing to leverage her expertise has been a key contributor to her professional growth. “Empathy and understanding for the individuals I work with at all levels is the single greatest contributor to my success – people want to be heard and understood, and that is my superpower,” she states. Vix herself finds great joy in working with clients who are facing indubitable challenges in generating desirable results.
Keeping up with changing times, today Vix’s agency utilizes the power of paid ad campaigns versus organic campaigns to generate positive results at breakneck speeds. She has also created a proprietary CRM tool – NurtureLead, that helps her clients better understand their customers and interact with them consistently through marketing and sales automation without forcing their teams to learn new tools. This proven system and framework have allowed Vix’s clients to take action to achieve their goals within weeks, rather than months or years.
“Every project forces me to be innovative and creative – my nickname is Vix because I’m Victoria with the Fix. I started creating strategic fixes for small businesses while I was still in high school and carried that creative and curious mindset with me throughout my career,” she shares.
One of her favorite projects was a United Nations project that Vix landed in 2016. Tasked with creating a strategy and assembling a global team to execute it, Vix promptly collaborated with a UK-based agency to ensure she was able to leverage social platforms that were only popular in China at the time.
Another one of her mentionable campaigns was for a global non-profit where she created an entirely new workflow to achieve their goals of creating a YouTube channel that was sharing content on a production schedule rather than a true promotional schedule.
Addressing the importance of leveraging technology and harnessing its advantages, Vix says, “Understand and work with technology instead of against it. Infuse it into your strategies and your workflows; become the expert voice that seeks to teach and coach rather than undermine. Do not become complacent – learn something new every quarter and watch your results soar.”
The Future of Fractional Marketing
Looking ahead, we are certain to see a rise in the use of chatbots, social channels, and virtual reality marketing techniques. Businesses will have to go beyond basic personalization and use data to provide hyper-personalized experiences to their customers. This will require a deeper understanding of consumer behavior and preferences, and the use of advanced analytics tools to analyze and interpret data.
As more and more organizations hire consultancies like Vix’s, companies now have the convenient option to work with an embedded Fractional CMO independently or with a team to execute the strategies and plans created by the Fractional CMO. “We have created a model that works – it requires less review and approval from the client side and is far less top-heavy than the traditional agency model,” says Vix Reitano.
