Trailblazing Entrepreneurs in 2025 | ScrubzBody
In a world increasingly obsessed with quick fixes and fleeting trends, Roberta Perry has made a bold statement: true beauty and skincare are built on authenticity, integrity, and a steadfast commitment to customers. As the founder and CEO of ScrubzBody, Perry has carved a niche in the competitive world of skincare by focusing on what matters most: people. The result? A thriving, customer-centric business that has touched the lives of thousands, one jar at a time.
From Graphic Design to Skin Care: A Journey of Serendipity and Intent
The story of ScrubzBody is not a conventional one. For Perry, entrepreneurship wasn’t a well-laid plan but rather the culmination of a lifetime of diverse careers. Before launching her skincare line in 2006, Perry’s professional life had spanned several industries: graphic design, telecommunications, and marketing. Each position, though seemingly unrelated to skincare, gave her unique insights and skills that she would later apply to build ScrubzBody.
“I was a graphic designer, a telecom salesperson, and a marketing director for a start-up,” she says, recounting her career’s evolution. “I learned something from each role that I brought to ScrubzBody. The design work, marketing knowledge, and even the sales experience all came into play when I started this business.” This eclectic mix of skills gave Perry a well-rounded perspective on what it takes to not only create a product but to market it, build a brand, and establish meaningful connections with customers.
But even as Perry navigated through these roles, she felt something was missing—a deeper sense of purpose. That sense of purpose came when she discovered the Indie Business Network, a collective of like-minded entrepreneurs. It was here that Perry’s confidence as a business owner began to solidify. “It gave me the courage to keep reaching out, asking questions, and learning. I learned as much from what not to do as what to do,” she reflects.
What sets ScrubzBody apart from countless other skincare lines on the market is its foundation in customer service. Perry, who describes the company as “a customer service business that happens to sell incredible skincare products,” has cultivated an experience that transcends beauty treatments. At ScrubzBody, every product is hand-crafted, designed to be versatile, and tailored to offer the best value to customers. “Our products are multi-tasking, which gives our customers a great return on their investment,” Perry explains. “It’s all about quality and convenience.”
A Leadership Philosophy Built on Integrity and Resilience
Starting a business is never easy, but Perry’s journey has been especially poignant. In 2017, ScrubzBody suffered an immense loss when Perry’s sister, Michelle, passed away. Michelle had been not only a sister but also the company’s VP and Perry’s confidante. “Losing Michelle was the hardest thing I’ve ever faced,” Perry admits. “Not only did I lose my sister, but I lost my best friend and my business partner. I had to figure out how to move forward while honoring the work we’d started together.”
But from that devastating setback came an unexpected gift: the return of Wendy, Perry’s best friend since childhood. Wendy stepped in to help stabilize the company during its most vulnerable time. Perry credits this partnership with helping the business move through one of its darkest periods. “Wendy coming in really helped ease the transition,” Perry says. “It gave me a renewed sense of purpose.”
Today, Perry’s leadership style reflects the lessons she’s learned from both triumphs and hardships. She emphasizes the importance of “channeling your inner me” when she’s not around. In other words, Perry has empowered her team, especially Wendy, to carry the company’s values even in her absence. “What I ask of them is to give our customers all they deserve,” Perry explains. “I want them to embody the spirit of the company. Our team is everything.”
This leadership approach—one rooted in integrity, empathy, and resilience—has not only propelled ScrubzBody to success but also cultivated a culture where employees and customers alike feel valued and heard. “I would rather deliver on my promises, even if it means not making as much money,” Perry says. “Doing it right is important. And learning from mistakes is an essential skill in any decision-making process.”
Navigating Change with Strategy and Purpose
The landscape of business is constantly shifting, but Perry has a refreshing take on the future. While many companies chase the latest trends, ScrubzBody remains firmly rooted in the values that have always guided the brand. “Instead of going for emerging trends, we stick to what we know works,” Perry states with quiet confidence. “Being a hand-crafted product company means offering our customers an elevated experience in each jar. I’m not going to change anything about that.”
This focus on quality and craftsmanship has helped ScrubzBody thrive, even as the beauty industry has been increasingly dominated by large corporations and fast-paced trends. Perry’s mantra is simple: offer products that work, and deliver them with unparalleled customer service. This unshakeable commitment has helped ScrubzBody build a loyal customer base, many of whom return time and again because of the brand’s unwavering focus on delivering an exceptional product experience.
Despite the constant pressure to evolve with the times, Perry believes that sticking to tried-and-true methods has been the key to ScrubzBody’s success. “The customer experience is everything,” she says. “When you provide a product that people love, and you treat them like they matter, that’s what keeps them coming back.”
And as the business continues to grow, Perry is not looking to exit anytime soon. “I recently asked Wendy what our exit strategy was, and we both agreed we’re not ready to exit,” Perry laughs. “I love being a shop owner and being part of a small, vibrant town. The plan is to grow organically. I have no desire to sell out or compromise on what we’ve built.”
"It’s not just about selling a product. It’s about making people feel good about themselves."
A Legacy of Kindness, Integrity, and Laughter
In an age where business leaders are often expected to be ruthless and hyper-focused on profits, Perry’s approach is refreshingly human. Her inherent values have become the foundation of ScrubzBody’s corporate culture. When asked about the legacy she hopes to leave, Perry’s answer is simple yet profound: “I want to be remembered as someone who had integrity, honesty, and kindness. And that I made people laugh.”
This sense of humor is, perhaps, one of Perry’s most defining traits. Even in the midst of the demanding work of running a business, she makes sure to bring a sense of lightness and joy to everything she does. “Laughter is healing,” she notes. “In this business, you need to find joy in the journey, even on the tough days.”
In a rapidly changing world where businesses are under increasing pressure to balance profit and purpose, Perry’s leadership provides a refreshing example of how the two can coexist. At ScrubzBody, business decisions are driven by a clear sense of what’s right, not just what’s profitable. It’s this commitment to doing things the right way that sets ScrubzBody apart in a saturated market.
ScrubzBody’s Vision for the Future
As the beauty and skincare industries continue to evolve, Roberta Perry’s vision for ScrubzBody remains firmly grounded in authenticity. Her long-term goal for the company is to continue growing organically while staying true to its core values. “I’m in it for the long haul,” she says. “My lease has two more years, and then my plan is to sign on for another five. I love being part of this small, vibrant town, and I love the connections we’ve made with our customers.”
But even as she looks to the future, Perry is clear on what drives her: building a brand that people trust, love, and return to. Whether she’s handcrafting the next batch of skincare products or refining her email marketing strategy, Perry remains focused on delivering the best possible experience for her customers. “It’s not just about selling a product. It’s about making people feel good about themselves,” she reflects. “If you can do that, everything else falls into place.”
A Business Built on Real Values
Roberta Perry’s journey from graphic design to skincare entrepreneurship is a testament to the power of following one’s passions, learning from mistakes, and always prioritizing the customer experience. ScrubzBody’s success is not just about great products—it’s about creating a brand that people can trust and feel good about.
As the company continues to thrive, Perry’s approach to leadership and her unwavering commitment to quality, kindness, and integrity set a powerful example for business leaders everywhere. In a world where too many businesses are quick to sacrifice values for profits, ScrubzBody stands as a beacon of what’s possible when authenticity leads the way.
Roberta Perry’s story is proof that when you lead with heart and prioritize people over profits, success follows.
