The secret to Acti-Kare’s Success — Commitment to service



The statistics are staggering. Data from the U.S. Census Bureau show that more than 10,000 individuals turn 65 years old each day. The number of seniors who want to remain in their own homes as they age is overwhelming. And because the number of seniors is projected to increase dramatically now that the first baby boomers are retiring, senior in-home care promises to become one of the fastest-growing businesses around.

Championing the franchised in-home care model, Tampa based Acti-Kare is addressing this already enhancing need — since its operation began in 2007.

“Our focus has always been to help seniors and other clients needing assistance so they can remain active and engaged, and to maintain quality of life and long-term health and wellness.”

It’s not just a job!

A name synonymous with ‘when you can’t be with your loved one, we can’; Acti-Kare offer a suite of in-home care services, with a focus on the whole individual – tending to their mental, physical, and emotional well-being.

“Our active approach to care focuses on the mental and physical well-being of our clients to maximize their quality of life,” says Mark Lucas, CEO at Acti-Kare. “Our goals are to surpass our customers’ expectations by matching them with only the most qualified and compassionate caregivers, and to always treat our customers with the utmost dignity and respect.”

Through a dedicated network of skilled caregivers, Acti-Kare provides exceptional non-medical personal care services such as light housekeeping, meal preparation, and nutritional support, shopping and household management, transportation, assistance with bathing and personal grooming, medication reminders, and more.

Beyond senior care, Acti-Kare also offers care services for new mothers and expectant mothers, nanny/babysitting services, children with special needs, those individuals who are recovering from a recent surgery or a long-term illness, and anyone who needs an extra set of hands in the home. Acti-Kare even offers pet care services! 

The caregivers work wherever the client resides – whether in a personal residence, an assisted living facility, or other long-term care residences. Thus helping clients remain independent by caring for them in an environment where they feel most comfortable. Furthermore, through their proprietary health and wellness program, Acti-Vate, their caregivers tend to the whole client – caring for their mental, physical and emotional well-being. This leads to higher levels of client satisfaction and support, as well as long-term health benefits.

By providing outstanding service, exceeding their customers’ expectations, and treating their family members as if they were their own; Acti-Kare has become a leader in senior care and home care industry. Their success is evidenced by their inclusion in Entrepreneur magazine’s “Franchise 500” list each year commencing from 2014. 

The company has also seen rapid growth with 140 franchised locations throughout North America. And as the statistics indicate with high demand, long term stability, and ever-existing need for their services, this number is bound to rise steeply. The company is now looking to expand into international markets, and have master franchise options available in select countries. 

It’s about relationships

“Our company culture is very people-centered. From our dedicated support staff to our passionate franchisees, we are focused on ensuring a quality experience with individualized support from the top-down and bottoms up,” says Mark.

Playing on their strength, Acti-Kare continues to develop relationships with new prospects so they can give back to their community in a meaningful way.

Acti-Kare franchisees have access to a state-of-the-art call center, which offers 24/7 live phone coverage, as well as outbound sales and marketing support. Included in this investment is extensive support for marketing, including the launch of an initial grand opening and ongoing marketing activities. Their support staff assists with caregiver recruitment and training as well. Acti-Kare franchise owners manage a staff of caregivers that help the clients live happier, more active lives. Additionally, Acti-Kare continually seeks out new and exciting opportunities for its franchisees to remain competitive and stay at the forefront of the home care field.

The potential franchisees don’t require having prior business ownership or health/home caring industry experience. Full-time operators are ideal, but Acti-Karedoes allow pathways for part-time or semi-absentee ownership as well. “We are interested in working with individuals who are passionate about caring for others, and committed to furthering the success and quality of our brand,” asserts Mark.

Apart from being a work from home, low-cost franchise model; Acti-Kare is a highly rewarding franchise opportunity to savvy entrepreneurs as well. The average earnings for full-time operators are around $440,000 USD after the first 2 years in business.

And the upcoming years, Mark says, will be very exciting for the Acti-Kare franchise family. “We are very excited that Medicare Advantage plans recently expanded to cover non-skilled services, such as the care services provided by Acti-Kare. We are even more excited to be able to participate at the ground level because of the size and scope of our franchise network,” shares Mark. “We anticipate that our franchise owners will experience a tremendous impact on their revenues as a result of these recent changes.”

Acti-Kare expects their franchise owners to dedicate the proper time, energy, and financial resources to properly grow the business in their local community; to communicate with their corporate offices frequently, so that their efforts can be best supported for growth; to maintain the high ideals of the brand, and to always represent Acti-Kare with professionalism and a commitment to home care excellence.

Mark summarises Acti-Kare’s enthusiasm to say, “Our focus has always been to help seniors and other clients needing assistance so they can remain active and engaged, and to maintain quality of life and long-term health and wellness.” 

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