Building a concept!
The sugar paste used in the hair removal process at Sugar Sugar is simply made from sugar, lemon, and water only. There are no paper, sticks, muslin, or additives involved. As sugar bonds with itself and does not attach to the skin at all, it successfully extracts hair from the follicle without breakage or deep extraction and gives better results than traditional wax. And it does all of this with better margin. This concept is often referred to as ‘sugar waxing’ by DIY enthusiasts, however, there is no wax involved in Sugar Sugar’s product. Hence, for them, it is just sugaring. In the hair removal market, there are only so many participants who offer sugaring as a service to their clients. Therefore, this couple has built their concept by following buying patterns and using science to predict the flow. Apart from this, William exclaims, “We build all of our own content too. So that’s a big win for us. We designed a fresh look for a fresh and exploding market.” To which Aimee adds by saying, “The only other service providers like us are the fast-wax franchises. They do their thing. But once a client tries sugaring, there’s no going back to waxing.”
In terms of franchising, Aimee and William look for people who are passionate about running a successful business, serving their clients and are excited to take the beauty industry to the next level. Hence, they also prefer candidates who can easily grasp their system and are willing to grow financially from it. For that, good communication is compulsory along with effective management skills. As support to their franchisees, Sugar Sugar offers access to its online university and arranges monthly call sessions with the owners. Apart from this, they ensure their ongoing support in case any issue arises and the franchise owner needs their help.