Adaptation is the future. Technology is vastly evolving, making it challenging for individuals to constantly develop necessary skills to stay abreast of these advancements. Like many companies that wanted to successfully upskill their employees, the Awaken Group witnessed the absence of a platform that enabled people to learn new skills in an engaging way, in lieu of the typical one-way dissemination of information via videos and text. As most systems were passive content delivery platforms, So-Young Kang, the Founding Chairman of Awaken Group and now CEO of Growbe, formulated the idea of Gnowbe, a micro-authoring tool that enables intuitive and thoughtful learning on the go. The two-time founder recognized the problem of growing skills and mindset gaps when she launched Gnowbe five years ago. “According to WEF, 85 million jobs will be displaced by tech while 100 million new jobs will be created,” mentions So-Young. Unfortunately, the skills possessed by individuals mostly do not match with the skill required for new and upcoming jobs. “This is going to require people to adopt new mindsets and behaviors towards lifelong learning,” she adds. So-Young was looking for technology to help scale the communications, training, and engagement required for a transformation of Awaken Group. This led Gnowbe to be driven by the need to leverage tech in a more human way. So-Young believes that it is not enough to just provide video-based content in passive ways because skills are often developed through task-based practice and application. The Future of Work will require individuals with critical thinking, creativity as well as strong collaboration and communication skills. These skills can only be developed through peer-to-peer engagement, on-the-job practice, and reflection. This forms the core principle behind Gnowbe, which aims to grow knowledge into being through social learning and practice.
Experiential learning in workshops, coaching, mentoring, and on-the-job training are all powerful human experiences that are traditionally done face-to-face and hard to scale consistently. This led Gnowbe to design a system from scratch based on the human experience of creating connections, social learning, discussions, reflections, and taking actions to change behavior. The company therefore developed the MPPG framework - microlearning, participatory, personalized, and group-based learning - based on the latest science and research on adult learning, behavior design, and gamification principles. “Our ‘why’ is about impact - business and personal ROI from people performing at their best (e.g., higher sales, higher retention, higher confidence, better customer experiences, better relationships),” says So-Young. Gnowbe makes it very easy to create these digital experiences which help people perform better, be it from onboarding, sales playbook training, leadership development or even product updates. It is one of the early pioneers of microlearning and has helped the e-learning industry to evolve. It also coined the term MLC or ‘microlearning course’, launching the world’s first publicly available MLC library as the next generation of the MOOC called GnowbeLearn. In 2019, this technology was recognized as a $2 billion global industry. “Gnowbe is consistently ranked in the top 3 of this new category,” shares So-Young.
Being a human-centered performance enablement tool for teams, Gnowbe is designed to help people get the info and resources they need to perform at their best. It utilizes microlearning and micro-authoring to make it super easy to create, distribute and track multimedia content from one’s mobile phone. “It’s a ‘playbook in your pocket’ for all the employee moments that matter,” states So-Young. Gnowbe’s wants to humanize the world through its 3Cs - raising consciousness, building authentic connections, and inspiring change. The company is passionate about scaling the human experience in ways that are social, engaging, and action-oriented. It renovates the employee experience by supporting employees in the ‘moments that matter’ which includes all the stages faced by individuals in the workforce, such as onboarding, becoming a manager or growing as a leader.