skinBe Med Spa was founded in December 2017 by Beth Donaldson in Chesterfield, Missouri, following her decade long experience in the industry. In that time, Beth realized how most medical spa clinics only catered to the surface neglecting the need of individuals who struggled with anxiety, depression, insomnia, pains or plain fatigue. This is when she realized that the change had to come from within. “If we don’t improve as a whole – it doesn’t matter what we look like on the outside,” declares Beth. So by uniting the art of aesthetics with the science of wellness, Beth created her revolutionary med spa with the goal to empower everyone to live their best lives.
Enter skinBe Med Spa. The anti-aging and wellness franchise offers combined benefits of aesthetic injections and IV Nutritional Therapy wrapped together in a ‘WOW experience’ with cutting-edge results, to help their clients look and feel their best from inside-out. skinBe aesthetic injections may include neuromodulator treatment which prevents fine lines and wrinkles from forming, dermal filler injections which are used to restore facial balance and contour the face for a more refreshed and youthful appearance, or ‘Kybella’ injections that permanently removes tiny stubborn fat-pockets from unwanted areas like the double chin. While skinBe PRP treatments involve using your own blood plasma to stimulate the production of elastin and collagen in the skin and naturally restore its lost volume. Adding more to this process, Beth shares, “PRP can be used in conjunction with micro-needling, which is also known as collagen induction therapy, for optimal results. Lastly, PRP can be used to stimulate dormant hair follicles for those with thinning hair to restore thicker hair growth.” The most significant part of skinBe offering is the IV and IM Nutritional Therapy in their state-of-the-art dripBar. It is one of a kind body-boost which consists of their cocktail drips that directly deliver micro-nutrients and essential amino acids into the bloodstream to allow maximum absorption. “There are endless benefits to IV nutritional therapy,” describes Beth, “including- hydration, stress and anxiety relief, improved sleep, increased energy, enhanced mood, increased immunity, anti-aging benefits, and faster muscle recovery to name a few.” Thus the cocktail drips can be used both proactively to maintain optimum wellness and also to treat acute and chronic conditions. For maximum gains from the treatment, skinBe customizes every single drip as per their clients’ needs. By delivering a customizable medical spa experience focused on overall wellness “we have truly changed the game in the aesthetic and wellness space,” highlights Beth.
“Most medical spas focus on the outside but at skinBe, we believe beauty is more than skin deep,” says Beth Donaldson, Founder, and CEO of skinBe Med Spa.
But this is not the only thing that skinBe has changed: Beth has designed skinBe to transform the perception of what it is to go to a medical clinic. skinBe isn’t your typical medical spa either. Each skinBe location looks like an upscale medical spa with an unmatched vibe. The brand, which describes its style as ‘cutting edge, full of color and life’, sticks mostly to a palette of white, grays, and a signature skinBe blue. “You know exactly when you’re in a skinBe. The same architecture and design firm works with each new franchisee on their new location, codifying touches like the one of a kind dripBar and the custom reception desk,” says Beth. The skinBe experience starts with greeting its customers with complimentary drinks such as coffee, Proud Source pristine naturally alkaline water (sourced from the Rocky Mountains), and champagne during special events on arrival. After that, the client meets a Master Nurse Injector for a complimentary anti-aging and wellness assessment to create a customized treatment plan specific to their goals and needs. All throughout, skinBe stays committed to guiding their clients on their journey to becoming the best version of themselves. “There is a secret sauce to skinBe, I take pride in that. There’s something special about the experience that you get with skinBe. Also, I don’t think that it’s as easy to copy as people think,” shares Beth. “What sets the skinBe brand apart from other medical spas is how we have connected the science of wellness with the art of aesthetics through our offerings and mission of helping our clients look, feel and do their best from the inside-out with a WOW experience every time.”
As the world of aesthetics, wellness and people changes daily, Beth understands the necessity to keep learning and improving with the time. “We didn’t invent med spas — we just created a much better environment and experience with a twist of wellness,” understates Beth. “We must continue to improve to offer the latest and greatest treatments and services to our communities.” Her main focus remains on her team and people who are responsible for delivering exceptional services and premier experience to their clients. Hence, she continuously encourages them to learn and grow with the world while stressing their core values as a corporate team. “Our culture encourages continual learning and growing to deliver the skinBe wow experience,” says Beth. “We learn, grow and evolve every day.” Speaking of growth, she adds, “Our loyal clients are also a big part of our growing revolution.”
skinBe sees clients of all genders and ages. With the skinBe business model, they are able to tap into the aesthetic industry and wellness market. Beth shares, “now more than ever, people understand the value of starting in their early 20’s and the power of preventive care. We also draw clients much older than ever before because people know when you look your best and feel your best, you do your best regardless of age.” And being at the helm of an organization that is leading the anti-aging and wellness revolution, Beth finds it incredibly rewarding to be part of that. “My motivation stems from my deep desire to make a huge impact in this world and being a positive force.”
Driven by Beth’s passion and determination, skinBe Med Spa began franchising in 2019 and is ready to open its first location by the end of the year with many more to come. Interestingly with their unique approach, skinBe can not only tap into the booming aesthetic market but can also leverage the multi-trillion wellness industry. “skinBe is a brand that fuels heart, hustle and passion for entrepreneurs who dream big and settle for nothing short of the best,” declares Beth. “We offer Opportunity, Support, and Success; a recession-proof business model with built-in consumer experience and demand along with area development agreements available for empire builders.”
While awarding franchisees, Beth says they look for people with solid character, good business sense, strong work ethic and a passion for the industry. The capital required for the set-up is a minimum of $150,000 dollars of liquid cash and $550,000 as net worth. As a part of initial support, skinBe offers the following assistance to its franchise partners:
Expert real estate services through their partnership with industry experts
Architectural support and services
Ongoing mentorship and training:
Comprehensive Pre-Opening Corporate Training
Training that blends business best practices and intensive skinBe technique instruction to deliver the branded WOW experience and cutting-edge results
Operational and Marketing tools:
Site selection, build-out and marketing support
skinBe Style Guide, a guide that includes build-out design, fixtures, and furniture
On-Site Grand Opening Support
Franchise Portal to include ongoing operational needs, marketing collateral, and skinBe promo and apparel merchandise
Quarterly Franchisee Conference Calls
Financial funding referrals
Going ahead, skinBe has big aspirations for the future. skinBe is focused on growing its team and organization on both the corporate and franchise side to continue to grow into an anti-aging and wellness revolution. “This includes a commitment to improving every aspect of our organization daily to become better each day – retaining talented employees, focusing on client service, continue to create brand awareness, and continue improving our franchise system to become a global leader,” says Beth.
As for Beth, she shares, “As the Founder and CEO of an emerging company that is also franchising, every new year presents the challenge of leading a company that will look incredibly different between the start and end of the year. It’s all about balance and my ability to continue to learn and grow each day while supporting my team so we can continue to make massive waves in the industry.”
Recently, skinBe Med Spa was voted as the finalist for the best-med spa in St. Louis. The day is not far when it would be best.
*A Franchise Disclosure Document (“FDD”) will be disclosed to potential franchisees during the awarding process. This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document.
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