Helping companies help themselves
There’s no arguing that leading and running a business in today’s tempestuous times can present new and difficult challenges that can be hard to foresee and navigate. Sabrina has personal experience in leading her company through the unpredictable tech booms and busts and has realized that a leader’s actions have a great impact on a company’s success.
The mission of Horn Strategy, she explains, is to “help other executives and entrepreneurs, especially young female leaders, avoid the obstacles and mistakes I made in growing my business.” Sabrina works with executives to help them develop contingency plans, think through different scenarios, find a path forward, and lead with confidence and courage.
The array of services that Horn Strategy offers to companies and entrepreneurs include guidance on how to navigate the critical inflection points a young company faces, suggestions on when and how to build a marketing operation that builds your company’s brand, direction on the creation of important company information including: investor decks, Board reports, media communications, messaging and competitive positioning, other marketing content and access to a premier ecosystem of venture capital and marketing resources, as well as CEO mentoring and leadership support.
Sabrina believes that a strong core set of values is central to the creation of any great brand, which will hold steady amidst fluctuating trends, buying habits and economic factors. “Staying in close alignment with your core values over time protects a company and its brand, holds it close and forces realignment when problems and shifts occur,” she states.
Sabrina has received recognition from several premier organization such as SUCCESS 125 in 2022, the PR Hall of Fame Award, 2014, Technology Agency of the Year, 2011, Best US Employer, Working Woman, 1998 and Best Place to Work, Holmes Report.
“As communicators or as consultants, we are also change agents. This is especially important within the technology industry where innovations are constantly disrupting and changing the way we live and work.”
Horn Strategy anticipates the rate of change and prospective crises in the global business ecosystem and suggests that effective communication is possible through communicating and leading with empathy, humility, and equality.
After her book, Make It, Don’t Fake It: Leading with Authenticity for Real Business Success (Berrett-Koehler, 2021) became a success, Sabrina is excited to teach a course in Leadership at Emerson College in Boston, MA in the Fall, 2022. Additionally, she will continue to support entrepreneurs through the trials and tribulations of their journeys through coaching, mentorship, providing perspective and advice as needed.
Sabrina’s advice to the communications workforce
To the professionals in the communications and public relations industry of today, Sabrina suggests that everyone should hope for the best yet always plan for the worst. “Develop multiple contingency plans for how you will navigate the ups and downs of business before they occur,” says she. Furthermore, she suggests that we must all “identify and commit to a set of core values that reflect who you are and what you stand for.”
Empowering the women workers of the world, Sabrina says, “Never let anyone rain on your parade. Be aware that gender bias may creep into relationships, situations and agreements. Use the channels available to you to report bad behavior, get to the people in the ecosystem to try and change behavior through influence, or simply take matters into your own hands.”