At the Helm
Ina is an internationally well-known award-winning, integrated Creative Director and Head of Design with over 15 years of experience with digital advertising, traditional agencies, and clients worldwide. Ina has lived in Sydney, Australia, and New York, USA, working at the most influential digital creative agencies like R/GA, New York, inventors of Nike+ and Razorfish Australia – creating game-changing and award-winning campaigns, platforms, and services for clients like Nike, eBay, and McCormick.
As Chief Innovation Officer for the Miami Ad School Europe, and as CEO for Miami Ad School’s online platform: The Infinity Campus, Ina leads the school regarding digital transformation and re-inventing the educational system for the digital age. She helps current and future business leaders with the rapid changes in the industry and economy to keep ahead and push individual boundaries.
Ina shares, “We are a place of infinite possibilities, of collaboration and discovery of challenge, of inspiration. The school is a refuge for the misfit, for the iconoclast, for the passionate, for the inventor and the visionary – a network of magic and writing, drawing, seeing, seeking and making and doing – a community that accelerates your dreams, where you become part of a global family, where everyone thinks like you and unlike you. This place is `The Place you go to, become whom you are meant to be.”
Ina achieved success by throwing herself out of her comfort zone and stepping into new areas while never stopping learning. She was recognized and awarded for her work and always loved to take on new challenges, and most of the time she created her own.
Based on Ina’s history of being a Diversity Advocate – she also co-founded ‘Women in Tech’ for the Australian market – she is pushing diversity in STEM fields across Europe and now running the innovation arm for a school that not just only has 70% international students on campus also out of 35 different nations from all sorts of different backgrounds. She constantly fosters collaboration and partnerships for more diversity.
Since June 2019, Sabine Georg, former Google Manager, took over as Managing Director of Miami Ad School Europe – The International Institute of Creative Innovations. She works hand in hand with Ina inventing new programs and platforms – to help the next generation of creative talent – to become who they are meant to be. Sabine is a trained artist who entered the New Media scene in the late 90ies, then ultimately started a consultancy job at Google in 2005, worked in Big Tech for almost 14 years with mentoring and coaching gigs to the side. She’s bringing together her passion for creativity and education in 2019 when becoming MD of Miami Ad School Europe and co-founding Infinity Campus with Ina in 2020 and their partner, Philip Wogart – CTO of Infinity Campus.
“Miami Ad School Europe — The International Institute of Creative Innovations, is one of the best and most awarded schools for young creatives worldwide. And I am happy to further move “MASE” towards digital transformation, i.e. through moving the school to the Factory Berlin as our new location, ensuring a stimulating environment and top infrastructure for our students,” states Sabine.