The marketplace previously had two categories B2B and B2C, to understand the difference between audiences, specialties, and segments. But the fact is that the lines between the two are blurring and making it difficult to differentiate among them. Now the marketplace has shifted beyond B2B and B2C, to H2H (human to human). “Consumers are changing and they desire a better experience. This change focuses on emotional connectivity and transitions corporations from feeling faceless to being more human,” says Raoul Davis, Founder, and CEO of Ascendant Group.
The journey of Delaware based Ascendant Group started in the year 2004. The company works with CEOs, retired athletes, entertainers, and executive leaders towards enhancing their visibility and getting recognized as experts in their respective fields. With a strategy that is a unique blend of integrated PR, speaking engagements, book deals, social media, and strategic networking, Ascendant Group helps its elite clients increase their top-line revenue. “Our services influence those who aren’t aware of how to communicate the services they provide through the clients messaging, positioning, and actions in the market, every day,” says Raoul. “We help businesses and individuals with great messages, products, and services find and communicate with the audience that will benefit the most.” Since its launch, Ascendant Group has been working with the world’s leading CEOs of Fortune 500 companies, INC 5000 fastest-growing businesses, eminent leaders leading world-class organizations, bestselling authors, and elite athletes trying to take the entrepreneurial route. Built on referrals and inspired by trust, Ascendant Group is an undisputed global leader and most integrated CEO branding enterprise in the world.