Pooja Bali, the CEO & Founder of Venuscast is completely redefining the way digital marketing is done. In an era where most digital marketing companies are focused on delivering results fast, Pooja with her unique approach, emphasizes creating meaningful, impactful work that isn’t just seen but remembered. Her company delivers cutting-edge marketing, branding, technology, customer experience, and personal branding solutions that move you and the world. With her focus on generating quality outcomes and empowering brands to develop a clear and long-term vision, Pooja is not only a leader creating change but is also a mentor who inspires, encourages, and drives teams to exceptional results. Founded in 2020, Dubai, UAE-based Venuscast serves clients across the globe.
In a candid interview with Aspioneer, Pooja Bali shared some important aspects of her entrepreneurial journey, her successes, and her vision.
Doing things differently
Pooja Bali: “Speed. Efficiency. Efficacy. It’s what defines marketing in the digital age. An idea is only as powerful as the agility with which it’s brought to life, and the results it delivers. And with a wide array of powerful technologies, comes infinite opportunities to bring your brand’s vision to life. But we believe that even in today’s relentlessly pacey world, there’s room for beauty - even before the genesis of an idea. And that beauty manifests itself in manifold ways. In beautiful, intuitive thinking. In the beauty of simple, powerful ideas. The beauty of the memorable, clutter-breaking design. The beauty of immaculate execution. The beauty of impeccable results. And most importantly, the beauty of making a statement while others simply deliver on expectations. This is the very reason why we named ourselves after Venus (the goddess of beauty). We dare to imagine the very same, fast-paced world of marketing in a beautiful way. While we meet expectations and targets, we also empower brands with a powerful vision for the digital future and what they stand for. Be it in our approach to digital marketing, advertising, or consumer engagement - it’ll deliver powerful results today, and be remembered for something far greater tomorrow. Our motto is ‘The Power of digital. Delivered Beautifully.’ At Venuscast, that's not a goal. It's a promise! It isn’t just delivering for the sake of it or just because you’ve agreed to, for a sum of money. It’s about taking a moment to do things differently. To not unleash the power of digital efficiently and effectively, but to do so with finesse and craft. Our objective is to make your brand stand out in this sea of sameness.”
Learning by doing
Pooja Bali: “Having lived and worked in Dubai for 5 years now, I keep meeting a lot of people of different nationalities day in and day out and with this experience, I understand basic needs and perceptions of the consumer towards a category. Also having worked both as a client & marketer gave me the exposure to structure things in a much seamless way as it is a very people-intensive business. I believe that business is the outcome of good relationships. I never sell the business to my clients, focus on mostly hearing them out and building the relationship and business comes as an outcome of that trust built. I have always been a people person from my childhood, to listen, learn, understand, connect and then engage. I actively listen to my team, get involved at the ground level to understand problems, and encourage and help my team to discover their own potential & core strengths. I am also a creative thinker, have great networking skills, problem-solving skills, and business management skills which have helped me in my entrepreneurship journey. Leadership lessons that I have learned are to adapt and evolve to the ever-changing environment, to try new ideas and tools which haven’t been done before. Networking is an investment in yourself, as you never know the kind of opportunities you get from good networking. One last thing I have learned is to never lose hope and focus on your end goal.”