As recently as 50 years ago, the pit bull was America’s favorite dog. Pit bulls were everywhere. They were popular in advertising and used to promote the joys of pet-and-human friendship. Nipper on the RCA Victor label, Pete the Pup in the “Our Gang” comedy short films, and the flag-wrapped dog on a classic World War I poster all were pit bulls.
With National Pit Bull Awareness Day celebrated on Oct. 26, it’s a fitting time to ask how these dogs came to be seen as a dangerous threat.
Starting around 1990, multiple features of American life converged to inspire widespread bans that made pit bulls outlaws, called “four-legged guns” or “lethal weapons.” The drivers included some dog attacks, excessive parental caution, fearful insurance companies and a tie to the sport of dog fighting.
Bred to fight
The pit bull is strong. Its jaw grip is almost impossible to break. Bred over centuries to bite and hold large animals like bears and bulls around the face and head, it’s known as a “game dog.” Its bravery and strength won’t allow it to give up, no matter how long the struggle. It loves with the same strength; its loyalty remains the stuff of legend.
For decades pit bulls’ tenacity encouraged the sport of dogfighting, with the dogs “pitted” against each other. Fights often went to the death, and winning animals earned huge sums for those who bet on them.
But betting on dogs is not a high-class sport. Dogs are not horses; they cost little to acquire and maintain. Pit bulls easily and quickly became associated with the poor, and especially with Black men, in a narrative that connected pit bulls with gang violence and crime.
That’s how prejudice works: The one-on-one lamination of the pit bull onto the African American male reduced people to their accessories.
Dogfighting was outlawed in all 50 states by 1976, although illegal businesses persisted. Coverage of the practice spawned broad assertions about the dogs that did the fighting. As breed bans proliferated, legal rulings proclaimed these dogs “dangerous to the safety or health of the community” and judged that “public interests demand that the worthless shall be exterminated.”
In 1987 Sports Illustrated put a pit bull, teeth bared, on its cover, with the headline “Beware of this Dog,” which it characterized as born with “a will to kill.” Time magazine published “Time Bombs on Legs” featuring this “vicious hound of the Baskervilles” that “seized small children like rag dolls and mauled them to death in a frenzy of bloodletting.”