Pinspiration makes use of popular social media sites like Pinterest to select the trendiest craft projects offerings for their customers. The ever-changing DIY project menu rotates frequently based on trends, holidays, and seasons. Popular projects currently include acrylic pour canvases, string art, and custom vision boards.
At Pinspiration, there is no need to take a workshop or a class; customers create what they want, when they want. Helpful “Muses” provide the supplies, tutorials, and help along the way. The inspiring maker-space features an art studio, a beer and wine bar, a VIP party and event space, and the famous Jackson-Pollock-inspired Splatter Room™.
The creative studio opened its first location in Phoenix, Arizona in March 2015. After hundreds of media segments, serious crafting buzz began and location requests flooded in. The company launched franchising in July 2018, which is led by a world-class team of franchise experts and a leading consulting firm, the iFranchise Group. Since announcing the franchise opportunity, the growth of the concept has exploded with 8 studios now operating in the states of Alabama, Arizona, Florida, and Texas. In addition, the franchise has executed and granted 50+ franchise agreements in less than 2 years of franchising and expects to open around 40 stores in 2020.
The founder of Pinspiration, Brooke Roe, developed the art studio and wine bar as a solution to a real-life problem after spending countless hours on Do-It-Yourself (DIY) craft-focused websites such as Pinterest with very few finished projects to show for her time. She began researching the barriers to creativity and realized that due to lack of space, the expense of tools and/or specialty equipment, fear of failure, the acquisition of supplies and the daunting idea of cleaning up, there was a major gap in the marketplace.
She created a space where these major crafting obstacles and common barriers were removed which now encourages every member of the community to unleash their inner artist and try DIY.